Why entrepreneurial capabilities are key to empowering MENA’s youth

Entrepreneurship is increasingly seen not only as a career path, but as a powerful tool for economic transformation across the MENA region. With 48% of the population under the age of 25 and youth unemployment at 24% in 2024, the report highlights that the region must prioritise entrepreneurial capability development to realise its full potential.

The report defines entrepreneurial success as more than a good idea - it is grounded in a mix of behaviours, skills and traits including problem-solving, adaptability, emotional intelligence, and comfort with uncertainty. This expanded view of capability is essential in a world where, according to LinkedIn, job skills have changed by 25% since 2015 and are expected to double in pace by 2027.

In response, PwC outlines a framework focused on four strategic areas: structured entrepreneurship education, mentorship and collaboration, mastery in emerging technologies, and female empowerment.