Social Media Masterclass For Entrepreneurs And Pros MASTERCLASS & bus. Applications an ABC for Entrepreneurs"

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Social Media Masterclass For Entrepreneurs And Pros

MASTERCLASS & bus. Applications  an ABC for Entrepreneurs"

 

What’s Included?

  • High-Quality Training Materials
  • eMarketing and Social Media Samples
  • Membership in eBusinessLebanon VIP network
  • Motivational Products
  • First Class Training Venue
  • Follow up and support 

What do You Get?

# Participate In Hands-On Exercises Related To Your Organization

# Learn How To Create A Plan To Attract And Maintain Quality Visitors To Your Web Site

 

YOU WILL BE ABLE TO

Create An Effective Digital Marketing Plan In Line With Your Budget And Business Needs

# Gain A Solid Knowledge To Start Your Plan, Without The Need To Invest In Several Courses

# Learn Practical Cost-Saving Tips

# Understand The E-Risk Issues Related To An Online Presence.

  • Move From Online Branding To  Open Graph  Message Communication And Communication Tools
  • Understanding New Developments And Programming 

 

What’s Included?

  • High-Quality Training Materials
  • eMarketing and Social Media Samples
  • Membership in eBusinessLebanon VIP network
  • Motivational Products
  • First Class Training Venue
  • Follow up and support

You’ll walk away with

  • Tools to Leverage internet marketing and social media to get massive results
  • Create social media marketing strategies that blow away the competition
  • Impress clients with your certified expertise and high-level knowledge
  • Help businesses plan successful digital marketing campaigns

Social Media Masterclass

 

In this course we will focus on Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence...

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

 

HIGHLIGHTS

  • Enhancing your ability to manage, make informed and wise decisions, and grow your business based on analytics.
  • Discussing the ins and outs of media marketing matters.
  • Providing sources used to develop the Social Media.
  • Being able to judge if a metric is appropriate or not, and knowing what additional data to look for.
  • Presenting the metrics through each of different interests, and being able to look them up in a way that most closely matches your needs or preferences.
  • Learn how to combine SEO and social media for double the effect
  • Learn about the power of building your own large social media marketing channels
  • Learn about combining blogging and social media
  • Understand Online Marketing and Branding
  • Getting Social Media Done Apply social marketing to your own context – examining consumer behavior, social marketing planning, situational and stakeholder analysis, segmentation and targeting, research, marketing mix, relationship marketing and evaluation.
  • Apply marketing tools and techniques, e.g. market segmentation and targeting; marketing mix frameworks; relationship marketing approaches to a range of social issues and organizational contexts.
  • Reviewing the role and effectiveness of your Implementing Basic Search Engine Optimization techniques
  • Implement your mobile campaigns and promote mobile creative
  • Test, measure and optimize your mobile campaigns
  • Understand the latest regulation and best practice in the mobile channel
  • Learning about good content creation
  • Understand Social CRM – internal social media, community building and management  
  • Get personal help from the instructor if you have specific questions
  • Amplify your SEO efforts with social media sharing
  • Learn how to increase social sharing of your product
  • Save money because you won't have to hire marketing consultants or agencies
  • Learn how to brand yourself using social media

Assessment Methodology

Discussions –PowerPoint presentations – Videos case studies Work-based assignment. Hands-on Methods.

Upon successful completion of this unit, delegates will be able to:

Assess a range of digital marketing research methodologies and techniques and their suitability for improving marketing performance against objectives.

Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small-sized enterprises.

Evaluate and improve results from investments in digital

What is the target audience?

 

  • Investors and Entrepreneurs who need to assess metrics B2B
  • Entrepreneurs and business owners
  • People who are starting out in marketing, or learning how to promote things
  • Social media marketing enthusiasts
  • Analysts and Forecasters 

Learning Outcomes

Marketing accountability, measurement and ROI has always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value.  This workshop will help you sift through all the information available about social media monitoring and metrics so that you can know what's being said and measure the effectiveness of your social media effort

AGENDA:

 

Ø Cluster 1 - From Media to Social Media:

Module 1 - Understanding Social Media Marketing

·         The Social Media Marketing Monster

·         Free vs Paid Traffic

·         What Is Marketing

·         What is Media

·         What is Social

·         Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

·         Marketing As A Business Priority

·         The Marketing Company

·         Feast And Famine

·         Continuous Marketing

·         The 80/20 Principle

·         Sales And Marketing

 

  • Refresher
    • Importance of software integration to social media
    • Engaging with personalization techniques
    • Blog demographics
    • Web Measurement & Analytics
    • E-mail Marketing
    • Search Engine Marketing
    • Affiliate Marketing
    • Multi Channel  Marketing

 

This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organizations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics in the form of VOC, A/B Tests and Usability studies. Legislation’s, regulations and codes of practice are examined.

 

 

  • Cluster 2:  LEAD CONVERSION
    • Monitoring vs. Evaluation HOW TO: Use Social Media While Building Your Online Presence
    • Case study: How to use Google Analytics Measurement Protocol to Measure Anything!

Module 5 - Social Media Marketing

The Truth About Social Signals

·         The Problem With New Websites

·         The Snowball Effect

·         The Great Deception

·         Your Website As Your Data Center

Module 6 - Social Media Marketing Platforms

·         Finding Bob

·         What Platform Should I Use?

·         Business Or Personal Branding?

·         Branding Tips

·         Creating Your Biography

·         Housekeeping

Module 7 - Posting On Social Media Platforms

·         The Golden Rules

·         Curation Vs Creation

·         What Types Of Content Should I Create?

·         Written Content

·         Photography Content

·         Infographics Content

·         Video Content

·         Podcast Content

·         Automation

  • Lunch Break :

 

  • Cluster 3: Blogging and direct engagement Approaches: Choosing the Right channels for Your Website and Social Media

 

Module 8 - Social Media Posting Ideas

·         Where Do I Get Posting Ideas From?

·         Stupid Questions

·         Conversations

·         Stories - The Power Of Narrative

·         Industry News

·         Content Capture Systems

·         Respecting Your Audience

Module 9 - Creating A Social Media Post

·         Take Them To The Movies

·         Headlines

·         Body Text

·         Using Images

·         Video Posts

·         Quizzes And Polls

·         Links

·         Hashtags

Module 10 - Community Based Marketing

·         The Best Kept Secret In Social Media Marketing

·         Choosing A Niche

·         Choosing A Platform

·         Gate Keepers

·         Community Rules

·         Shared Ownership

·         Structuring Your Community

·         Visiting Other Communities

Module 11 - Building A Social Media Marketing Plan

·         Why You Need A Plan

·         Your Social Media Schedule

·         Your Content Calendar

·         Realistic Time Frames

·         Responsibilities And Roles

·         SMART Goals For Your Marketing

·         Marketing Mission Statements

  • Cluster 4: Blogging and Email from the Ground Up

 

Module 12 - Blogging For Business - Copywriting For Blogs And Articles

·         Identifying Your Niche Audience

·         Finding Your Style As A Writer

·         Preparation - Tracking Ideas For Your Blogs And Articles

·         Page Setup And Formatting

·         Links And Actions

·         Additional Content On The Page

Module 13 - Blogging - Writing Your Copy

·         AIDA Copywriting

·         Attention

·         Interest

·         Desire

·         Action

·         Additional Thoughts

Module 14 - Email Marketing - Building Your Email List

·         Email Marketing - Grasping The Concept

·         Email Marketing Software - Choosing Your Provider

·         Building Your Email List

·         Different Ways To Get An Email Sign Up

·         Asking For The Email

·         The Magic Of PDF's

Module 15 - Using Your Email List

·         An Email List Is For Selling Stuff Right?

·         Email Marketing Styles

Module 16 - Email Copywriting

·         Email Writing Styles

·         Email Copywriting Using AIDA

·         Email Spam Traps And Pitfalls

Module 17 - Email Analytics - Automation - Maintenance

·         Email Analytics - What To Measure

·         Email Automation - Understanding Its Usage

·         Using Surveys

  • Hands-on Positioning your posts

 

Module 18 - SEO And Local SEO - A Guide To Ranking Your Business In Google Search

·         Introduction To Local SEO

·         Google Search - Understanding How Local Search Works

Module 19 - Google Search And Your Position In Local Search

·         Local SEO Ranking Factors

·         Your Local Ranking Factors - How They Impact Local Search

·         Domain Authority And Page Authority

·         Trust Flow

·         Check Your Local SEO Ranking Scores

·         Google Local Search

  • Cluster 5: SEO Tools

 

Module 20 - Google My Business - A Strong Local SEO Ranking Factor

·         Google My Business

·         Cleaning Up Old Google Listings

·         Managing Your Google My Business Page

·         Creating A Google Review Strategy

·         Google My Business - Support Community

Module 21 - Building Up Reviews - Including Google Local Reviews

·         Citations Setting Up A NAP Page

·         Managing Your Citations

Module 22 - Backlinks - Understand How They Improve SEO

·         Back Linking - An Introduction

·         Checking The Quality Of Your Back Links

·         Building Back Links

·         Social Media Business Pages As Back Links

Module 23 - On Site SEO - Improving Your Sites SEO

·         Content Marketing As Part Of Your SEO

·         Creating Your Content

Module 24 - Keyword Optimisation For Powerful SEO

·         Understanding Keywords

·         Keyword Strategies

·         Inserting Your Keywords On Your Website

  • Cluster 6:  Online Marketing applications

 

Module 25 - Local Business Online Marketing

·         Marketing A Local Business

·         Adwords - An Introduction

·         Setting Up A Local SEO Agency

  • Cluster 7: 14.30-18.00 Applications and Hands on SM Channels

 

Module 27 - Understanding Instagram

·         Growing Your Audience

·         Hash Tagging Tools

·         Better Pictures With Your Phone

·         Basic Composition - The Rule Of Thirds

·         Understanding Light

·         Controlling Your Background

·         Editing Your Images With Snapseed

·         Understand Instagram - Activities To Complete

Module 28 - Quora Marketing

·         What Is Quora?

·         Setting Up Your Quora Profile

·         Finding Quora Questions To Answer

·         Writing A Quora Answer

·         Quora Growth Tips

·         Quora - Activities To Complete

 

Module 29 - Pinterest Marketing

·         What Is Pinterest?

·         Pinterest Business Profiles

·         Creating A Pinterest Board

·         Creating A Pinterest Pin

·         Rich Pins And Buyable Pins

·         Pinterest Growth Strategies

·         Pinterest Board Strategy Examples

·         Pinterest Tools

·         Pinterest Activities To Complete

Module 30 - Creating Social Media Images With Adobe Spark 

·         Introduction To Adobe Spark Tools

·         Creating A Post

·         Creating A Post On A Mobile

·         Adobe Spark Activities To Complete

Module 31 - Introduction To Podcasting

·         What Is Podcasting

·         Getting Started With Podcasting

·         Podcasting Equipment

·         Designing Your Podcast

·         Podcast Recording Tips

·         Finding Guests For Your Show

·         Editing Your Podcast With Adobe Audition

·         Marketing Your Podcast

·         Podcasting Activities To Complete

HANDON session:

In the last day we will guide you to different online marketing strategy whereby you will build a digital plan suitable to your industry

  • Topic 1: Introduction to digital marketing/global issues/digital marketing plan
  • Topic 2: Segmentation, targeting, differentiation and positioning strategies
  • Topic 3: Digital marketing management: distribution and promotion strategies
  • Topic 4: Digital marketing management: product and pricing strategies
  • Topic 5: Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.
  • Topic 6: Strategic digital marketing and performance metrics
  • Topic 7: Online consumer behaviour and psychology
  • Topic 8: Planning and developing website and content
  • Topic 9: Social Media Marketing
  • Topic 10: Digital Analytic
  • Small Ville Hotel November 15th -16th - 2018 

Website of event : http:www.imagine2019.site

Get your tickets on: ihjoz.com/events/3847-social-media-masterclass-for-entrepreneurs-and-pros-masterclass-bus-applications-an-abc-for-entrepreneurs/venues/new

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