Enterprise Masterclass - Knowing your Customer

This session, ran by Andy Clarke will give you an understanding of your customer, the value of customer trust, how to build it, how to research your market, how to segment your market, and how to increase sales. You will think laterally about customer understanding and break down the marketing mix into stages.

Andy Clarke is a Lecturer in Science Enterprise and a Business Development Manager at the University of Salford. He lectures entrepreneurial skills and business understanding in the School of Environment & Life Sciences at both undergraduate and postgraduate levels to students across all science disciplines. Andy has a PhD in Metallurgy and Materials Science and an MBA in Industrial Management, so understands both the science and business sides to making a successful business. He has extensive experience in understanding business growth, and has worked in the private sector and academia, and has started a number of his own businesses, from a TV production company to a podcast radio network.