CoCreate Europe

SMEs from across Europe are expected to convene in London during Global Entrepreneurship Week for CoCreate Europe, the flagship SME-focused trade event by Alibaba.com. GEN is partnering with Alibaba to conduct the CoCreate Pitch competition with $300,000 in prizes up for grabs – including a special track dedicated to athlete entrepreneurs, powered by the International Olympic Committee. 

As part of its commitment to empowering athletes through career transitions and entrepreneurship—supported by the International Olympic Committee (IOC)—Alibaba.com is introducing a dedicated Athlete Track at CoCreate Pitch Europe. This exclusive initiative is open to all Olympians, Paralympians, and elite athletes, offering a unique opportunity to transform their business ideas into reality and compete on a global stage.

Bringing together millions of buyers with millions of global sellers, Alibaba.com is a leading platform for global business-to-business e-commerce. Alibaba.com is revolutionising how SMEs are accessing global supply chains, enabling British buyers to source exciting and innovative products more efficiently and cost-effectively.

To showcase its commitment to European SMEs, Alibaba.com is hosting CoCreate Europe, the first European edition of Alibaba.com’s highly successful SME-focused trade event. Since 2023, it has been hosted in Las Vegas, bringing together thousands of North American SMEs under one roof each year. In its most recent event, in September, more than 3,000 SMEs convened.

Alibaba.com’s SME sourcing summit in Europe, which is designed as a platform for collaboration, brings together entrepreneurs, manufacturers and investors for a full-day programme of product innovation and business building. The event will feature panels on topics ranging from how to cut business costs and build resilient supply chains, to harness AI for growth, scale beyond borders and tap into the trends set to shape 2026 and beyond. In addition, there will be a plethora of networking opportunities for sellers, connecting them with sourcing professionals, suppliers, investors, SME influencers and many more.

SMEs can expect to connect with new suppliers and forge sourcing relationships, learn AI sourcing best practices from Alibaba.com’s expert team, and – ultimately – unlock meaningful long-term growth opportunities. SMEs from across Europe are expected in London – from sole traders and entrepreneurs to representatives from ambitious, scaling brands.

Why Attend?

• Connect with the world’s leading marketplace network: connect with 150+ SME influencers and entrepreneurs.
• AI-powered sourcing tools: Explore Alibaba.com’s AI Mode and the Accio AI Sourcing Agent, the first AI-powered assistant that streamlines your end-to-end sourcing workflow.
• Smooth and reliable fulfilment: Find out about seamless end-to-end fulfillment with trusted logistics, secure payments, and Alibaba.com Trade Assurance.

More information about CoCreate 2025 is available at www.alibabacocreate.com.