From Insight to Opportunity: Solving Real Business Challenges

Students will hear directly from business leaders before working collaboratively to analyse a live organisational challenge, explore supporting business information and identify opportunities for improvement or innovation.

Working in teams, students will use their academic knowledge, creativity and entrepreneurial thinking to develop evidence based solutions before pitching their recommendations. The strongest proposals will be shared with the participating businesses, giving students an opportunity to see how their ideas could create genuine organisational value.

The activity develops entrepreneurial thinking, problem solving, collaboration, innovation and professional communication while connecting curriculum learning directly with the needs of the business community.

GEW 2026 theme: Make It Real: Enterprise Without Barriers