Ani Amiranashvili

Ani Amiranashvili is an accomplished marketing and business development professional with extensive experience in the education, retail, and media industries. She currently serves as the Vice President of Marketing and Business Development at Alte University in Tbilisi, Georgia. In this role, Ani leads strategic initiatives to enhance the university's brand presence, manages comprehensive communication efforts, and drives business growth through innovative marketing strategies.

Prior to her current role, Ani was the Director of Marketing, PR, and Student Recruitment at Alte University, where she played a pivotal role in managing PR, marketing, and student recruitment teams. She successfully created and developed a new brand in collaboration with partner agencies, oversaw the launch of a new website, and drafted and implemented comprehensive marketing, PR, and recruitment strategies. Ani's work was instrumental in shaping the university's organizational strategy, managing budgets, and ensuring effective reporting.

Before joining Alte University, Ani worked as a Marketing Manager at Gtex LLC, where she was responsible for crafting and executing marketing strategies for international brands like Matalan, Penti, OVS, and more. Her role involved budgeting, planning social media strategies, analyzing sales trends, and identifying new partnership opportunities.

Ani also held the position of Project Development & Marketing Manager at Biblus, where she managed marketing and commercial strategies for "allwine.ge," a wine shop, e-commerce platform, and media portal. Her expertise in digital marketing and B2C strategies was a significant asset in driving the project's growth.

Earlier in her career, Ani served as a Marketing Manager and Marketing Assistant at Palitra Media Holding, where she honed her skills in campaign planning, budgeting, market research, and media coordination. She began her career in PR and marketing with the Erasmus Student Network Tbilisi.

Ani holds a wealth of experience in project management, communication, and various marketing disciplines, making her a versatile leader capable of driving growth and innovation. She is known for her strategic mindset, ability to lead cross-functional teams, and dedication to achieving organizational goals.