AFSHIN SADEGHI DEMNEH

Hello, I’m Afshin S. Demneh a Chartered Manager (CMgr FCMI), Certified ScrumMaster®, and strategic business builder with over 22 years of experience leading high-performance, customer-focused organisations across the UK, Europe, and the Middle East.

My professional journey spans the luxury, FMCG, and investment consulting sectors, where I’ve helped both startups and established global brands achieve growth, transformation, and long-term value. I specialise in aligning bold strategy with operational excellence always grounded in people, purpose, and sustainable profit.

Throughout my career, I’ve led market entries, scaled commercial operations, and built cross-border growth platforms for brands such as Miele, Duravit, Geberit, Pedini, Saniterra, and Garofoli. My work has contributed to more than €30 million in successful expansion, with deep experience in wholesale, retail, real estate, and investor-led business models.

Clients and stakeholders rely on me to bring clarity, structure, and momentum whether it’s launching a new business unit, restructuring operations, or driving B2B and B2C sales through agile leadership and cultural intelligence.

In parallel with my executive background, I hold certifications in AML/KYC compliance, Investment Migration, and Agile Programme Delivery. This allows me to support investors, institutions, and HNWIs with global expansion strategies that are compliant, ethical, and commercially robust. I also consult with NGOs, family offices, and public-sector partners where shared values and collaborative execution drive real impact.

Above all, I lead with a clear philosophy: results with empathy, structure with flexibility, and excellence without ego. I believe performance must be human-centred, and business must serve a deeper purpose to remain relevant and resilient.

If you’re looking for a results driven partner who combines strategic insight with hands on execution especially in complex or cross cultural environments I’d welcome the opportunity to connect.