Alison Steiner

Alison Steiner is the founder of AS Good NZ, a coaching and mentoring practice empowering micro and small businesses, self-employed individuals, and startups to achieve sustainable success. Based in Aotearoa New Zealand, Alison leverages over 30 years of diverse experience spanning business management, property, manufacturing, and the creative sectors to provide tailored solutions for business owners navigating the complexities of entrepreneurship.

Since establishing AS Good NZ, Alison has worked with more than 200 clients across a wide range of industries, helping them create practical business plans, develop strategies, and implement tools for sustainable growth. Alison’s ability to bridge the gap between grassroots enterprises and larger organisations is exemplified in her work supporting small businesses in securing opportunities with prominent names such as Air New Zealand, Auckland Museum, and AMP.

Alison encourages clients to align their businesses with their unique cultural values and, where appropriate, adopt Māori frameworks such as kaitiakitanga (guardianship), manaakitanga (care and hospitality), and whanaungatanga (relationships). This approach helps businesses build meaningful connections with their communities while reflecting their identity and fostering sustainability.

As a registered business mentor with Business Mentors New Zealand, an authorised provider under the Regional Business Partners Network, and an MSD Flexi-Wage Self Employment Provider, Alison supports startups and growing enterprises across New Zealand. Her expertise in strategic planning, financial management, and stakeholder engagement equips businesses with the tools to achieve tangible outcomes.

Alison’s vision for AS Good NZ is grounded in sustainability, equity, and resilience. She is passionate about creating a connected ecosystem where small businesses thrive alongside larger organisations, driving economic and social well-being. Her ethos of integrity, goodwill, and practicality ensures she delivers solutions tailored to her clients’ needs while inspiring broader positive change.

Career Highlights:
• Worked with over 200 clients in the last four years
• Over 30 years of experience across business management, property, and manufacturing sectors
• Supported small businesses in delivering services to Air New Zealand, Auckland Museum, and AMP
• Registered Business Mentor with Business Mentors New Zealand, Regional Business Partners Network provider, and MSD Flexi-Wage Self Employment Provider