Amal is a passionate professional in designing experiences, guiding corporate and startups to innovation and customer eccentric design, providing creative solutions, achieving mastery in service industry, manipulating the tools of marketing to evoke customers emotions.
She is also immersed in working on corporate innovation to instill the ability to adapt to a rapidly changing social and business environment leading to great rewards and returns
Throughout her career.
Amal gained a diversified range of experience in management and marketing related roles particularly in education and consultancy.
Currently, Amal is GEN Saudi “Global Entrepreneurship Network” CEO as she was part of the Entrepreneurship Center in King Abdullah University of Science and Technology in a number of roles including the New Ventures Acceleration and Corporate Innovation program.
Prior to that she worked in the KAUST Seed Fund where she developed marketing and events, while also providing a range of services to startup clients.
Amal has previously managed an educational organization; during that time she designed programs and started several innovative initiatives.