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Profile picture for user ana.brotons
Catedrática Auxiliar
Universidad de Puerto Rico
United States

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Ana Teresa Brotons Gómez

La Dra. Ana T. Brotons Gómez es catedrática auxiliar en la Universidad de Puerto Rico. Cuenta con un Doctorado en Marketing con distinción de Excelente Cum Laude con Mención Internacional de la Universidad de Valencia, en España. Investiga en los temas de Marketing de influencers, Comunicaciones, Redes Sociales y Nuevas Tecnologías, y enfocó su tesis en explorar los antecedentes y consecuencias del uso de videos en vivo en el marketing de influencers.

Recibió la prestigiosa beca doctoral Erasmus, lo que permitió a la Dra. Brotons a realizar una investigación durante su estancia en la Universidad Ana G. Méndez en Gurabo, Puerto Rico. Además, actuó como revisora para la revista European Business Review durante este período, demostrando su compromiso con la excelencia académica.

Su trayectoria académica comenzó en la Universidad de Puerto Rico, donde obtuvo un bachillerato en Administración de Empresas, con las concentraciones de Marketing y Finanzas. Más adelante cursó una maestría en Marketing e Investigación de Mercados con especialización en comunicación corporativa en la Universidad Jaume I, en España.

Además de sus logros académicos, la Dra. Ana T. Brotons Gómez contribuye al campo como consultora en marketing e investigación de mercados hace más de 10 años y desde el 2020 hace trabajo voluntario en una organización sin fines de lucro que ayuda a jóvenes, formando parte del comité asesor representando al sector de Medios.

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