Antonio Williams

Dr. Williams holds the distinguished position of Beinner Family Endowed Professor, and Assistant Dean of Business Development and Strategic Innovation at the Indiana University School of Public Health – Bloomington. His multifaceted expertise spans sport and fitness brand marketing, fitness consumer behavior, and social marketing.
Dr. Williams is the author of “101 Ways to Build Your Fitness Brand” and “Essentials of Branding.” In 2017, he was inducted into the South Carolina State University Health and Physical Education Hall of Fame. His global influence extends to prestigious institutions like Harvard University and Oxford University, where he has shared his passion for branding as an international presenter.
As a brand strategist, Dr. Williams collaborates with prominent fitness and professional sport organizations. His work has been featured and quoted in award-winning films, media outlets, and scholarly journals such as the Tubi Original “Sneaker Hustle” (film), “One Man and His Shoes” (film), Disney, ViceTV, Men’s Health Magazine, The New York Times, Fox News, Washington Post, and The Chicago Tribune.
With over 100 scholarly research articles and presentations, Dr. Williams contributes significantly to the discourse on branding and brand management in fitness, sport, and public health.