Entrepreneur and software design expert (UX) with 12 years of experience focussing on improving user experience by creating simple and intuitive customer-centric processes, digital marketing and brand awareness campaigns.
Founder member of the Guatemalan Entrepreneurs Association, and currently representing more than ten thousand active entrepreneurs. In charge of developing the strategies that supports the national ecosystem to minimize the risk of failure to the entrepreneur.
Among the greatest achievements we have had, as an association, is being the advisor in the development of the law that promotes and develops entrepreneurship in Guatemala, which will benefit 75% of the population, which currently works in the informal sector. As an entrepreneur, I have developed a successful financial inclusion project aiming to unify Latin American banking and provide basic financial services to the unbanked and to unify the financial services to the banked users, allowing them access to a multi-currency, multi-bank and multi-country account in real time.