Zakaria Hadji

I’m Zakaria Hadji – Visionary in Influencer Marketing and Innovative Entrepreneur

I’m a trained lawyer by education, but a passionate entrepreneur at heart. Over the years, I’ve become deeply involved in the world of influencer marketing and digital innovation in Algeria. My journey reflects a constant drive to create, to challenge norms, and to shape new opportunities for creators and brands alike.

From Law to Creative Strategy
Although my academic path was rooted in law, I quickly discovered a passion for events and digital communication. In 2015, I launched my first company—my first step into entrepreneurship and the beginning of a much bigger mission.

In 2020, I founded Spotlight, the very first influencer marketing agency in Algeria. My goal was clear: to bridge the gap between brands and content creators through meaningful, high-impact campaigns. Today, Spotlight is a trusted name, partnering with major companies, local businesses, and renowned influencers. We specialize in influencer campaign management, PR strategy, event marketing, and media relations.

Spotlight DZ: Pioneering the Future of Influence in Algeria and Africa
In 2024, I launched Spotlight DZ, a startup platform designed to connect content creators with businesses for structured and transparent influencer campaigns. It’s the first of its kind in Algeria and Africa, offering a legal, accessible, and professional solution for brand-influencer partnerships.

In just one year, the platform has:

Registered over 300 content creators

Partnered with more than 200 companies

Participated in major tech and startup exhibitions in Algiers, Oran, and Annaba

We were also proud to be the official media partner of the very first edition of the Algerian Auto-Entrepreneur Expo, a milestone event that reflects our commitment to supporting creator independence and entrepreneurship. Today, we continue to build strong partnerships that foster innovation and empower the new generation of creators.

Spotlight Podcast Studio: Empowering Content Creation
Also in 2024, I founded Spotlight Podcast Studio, a turnkey podcast production space designed to help content creators and brands produce professional, high-quality audio and video content. Whether it’s for interviews, branded shows, or thought leadership, the studio offers all-in-one services—from recording to post-production—making content creation more accessible and efficient for everyone.

Shaping a Lasting Ecosystem
My vision goes beyond just successful marketing campaigns. Through Spotlight Agency, Spotlight DZ, and now Spotlight Podcast Studio, I strive to build a real ecosystem where creators are valued, empowered, and supported—where businesses can connect with the right voices to grow authentically. We’re proud to be recognized by the Ministry of Knowledge Economy, Startups, and Micro-Enterprises, and to contribute to the development of a dynamic, digital-first Algerian economy.