Cameron Burt

 EXECUTIVE SUMMARYCameron has more than 30 year’s professional experience in the following management categories: General Management, HR Management, Project Management, Marketing Management, and CRM/Loyalty/Direct Marketing Management for one of the largest retailers in South Africa.Cameron’s wide variety of technical expertise includes new product development, strategic brand management, integration management of acquired companies, integrating brands, loyalty and direct marketing, product marketing, and advertising. Cameron is particularly passionate about Customer Lifecycle Management and has played a leading role in this function for one of the largest loyalty programmes in South Africa.His desirable track record of results includes the following: He was a pioneer in providing access of cellular products to the mass market within the retail environment in South Africa, whereafter he further enhanced the offering to acquire cellular contracts on store account cards. These initiatives generate significant revenues and profit to Edcon, whilst enhancing loyalty to the brand. Cameron was instrumental in launching the first financial services products in South African retail. Subsequently, Edcon Financial Services is a major profit generator to the group. The creative application of store credit cards in this aspect has granted easy access to previously disadvantaged individuals who would otherwise not have had the same opportunities.He played a key role during the strategic integration of three major brands in South Africa (Sales House, Jet and Cuthberts) resulting in the top retail brand in the country, namely Jet. He was a key role player in integrating major brands acquired by Edcon, such as Topic and Retail Apparel Group, and more recently DisCom. Cameron is seen as an important source of knowledge due to his deep experience in Clothing, Footwear, Textiles and Accessories (CFTA), as well as Fast Moving Consumer Goods (FMCG) marketing.Cameron embraces new technology in marketing applications to communicate the product offering to the customers. He thrives on conceptualising, mapping and implementing new initiatives, albeit products or services that will generate additional profit for the organisation. His strength lies in being able to see the big picture, with a definite finger on the pulse on new trends and future opportunities and always takes the strategic view. These strengths have come to the fore with the launch of his company in July 2014, MarketDoor Solutions, where he has several clients that rely on his expertise in guiding and mentoring start-up companies to achieve success. Past and current clients in the field of business development include the following:·         Microsoft BizSpark·         Microsoft SME4Afrika·         Bandwidth Barn/CiTi·         Jobs Fund (National Treasury)·         Philips·         Allan Gray (Orbis Accelerator)·         Thinkroom·         Telkom·         IBM Cameron has also consulted to GLG Councils as a subject matter expert in the retail industry.Cameron has a particular passion for SME Development and believes that strong SME growth will alleviate many of the social ills faced by South Africa.He therefore facilitates a process to nurture and mentor startup entrepreneurs in the SME space. The focus is on developing the individual entrepreneur by connecting and facilitating strategic relationships with key mentors and industry roleplayers with the objective to rapidly achieve sustainable long-term growth for the SME.His psychometric profile clearly indicates an individual who is enthusiastic, persuasive, conscientious, yet responsible. He scores highly on the scales of Intrapersonal EQ, Interpersonal EQ, Stress Management EQ, Adaptability EQ and General Mood EQ. Twitter:@CleverNativeLinkedIn:https://za.linkedin.com/in/cameron-burt-16963998Email:cameron@marketdoo…