Chartchai Meesookho

Dr. Chartchai Meesookho, widely known as Dr. Job, is a leading force in the development of financial advisors and financial literacy in Thailand. With a strong foundation in engineering and a deep passion for human-centered financial education, he has become one of the most trusted voices in the financial advisory (FA) profession.

Dr. Job holds a Ph.D. in Electrical Engineering from the University of Southern California (USC), where he built his expertise in analytical thinking and systems design. After a brief career in the engineering business, he realized the urgent need for clear and practical financial guidance in people’s lives—an insight that led him to shift his focus toward personal finance and financial education.

In 2011, he founded CMSK, a pioneering financial education company dedicated to raising the standards of financial advisory practice. Under his leadership, CMSK has trained thousands of financial professionals and introduced new ways of thinking about finance—not just as numbers, but as tools for building better lives.

Over the years, Dr. Job has initiated several key innovations to reshape how financial advice is delivered in Thailand:

The Trust Formula (Care, Connection, Credibility, Confidence) offers a new lens for understanding how advisors can earn long-term trust from clients—not just by being knowledgeable, but by being human.

The RIDE Framework (Relate, Identify, Design, Execute) redefines the advisory process into a client-centered journey, empowering financial advisors to guide with empathy and structure.

The development of FinRider, a digital platform that blends behavioral insights with personalized advisory support, brings accessible financial planning to the public through engaging, relatable tools.

Dr. Job is also the creator of the FA Master Program and host of the FA Playbook Podcast, the learning resources for aspiring and practicing financial advisors in Thailand.

His work reflects a core belief: that financial advice, when done right, is not about selling products—but about helping people see their future more clearly, make better decisions, and move forward with confidence. Through every project he leads, Dr. Job continues to champion a new era of financial advice that is trustworthy, consultative, and truly life-centered.