Diana White

Diana White has over 30 years of sales and retail experience, leading stores with revenues of over 10 million and a staff of 200. Consumer psychology, marketing, operations, and leadership are just a few of her skillsets. Diana’s career experience encompasses both the east and west coasts, starting with managing several retail locations in NYC. Diana moved her family to Arizona in 2002. She has spent her years in Arizona working across the state, learning more about consumer buying patterns, and honing her sales skills. Seeing a need for startup and operations assistance within the local business community, Diana established D.E.W. Business Solutions, LLC, in 2014 to provide consulting to small businesses. In 2017, Diana began working with a technology incubator in Northern Arizona. Diana was Director of the Coconino County Small Business Development Center under the incubator and worked to develop programming for entrepreneurs. Along with developing curriculum content and facilitating small business workshops through Moonshot at NACET, in 2019, Diana was appointed as CEO of Chandler Innovations, a technology incubator funded by the City of Chandler, Arizona. Diana obtained a Bachelor of Science in Small Business Administration from Northern Arizona University, holds a green belt in Lean Six Sigma, is a certified Agile Scrum Master, and a certified PeerSpectives facilitator. She is committed to helping businesses and non-profits as well as the community at large. Diana has served on many boards, including the Boys and Girls Club and Habitat for Humanity. She is presently the Chair for Marketing Mission. This non-profit organization provides quality, professional marketing services to small non-profits. Diana also serves on the advisory board for Lancaster Leadership, a woman-owned and operated leadership academy. In 2022, Diana was appointed Executive Director of the Moonshot at NACET Flagstaff Incubator and Accelerator. She currently splits her time between her residences in Gilbert and Flagstaff, Arizona.