Eddie Lopez

Eddie López has more than 30 years of experience, mainly in the Retail, Entertainment and Technology business segments. He is passionate about enabling people and organizations to elevate their potential to unleash their ideas, concepts and dreams. He promotes a realm of infinite possibilities through discovery and continuous execution to stimulate sustainable results.

Eddie's professional career is distinguished in the areas of operational excellence, strategic performance, training, potential development and, above all, the connection, meaning and purpose in the client relationship. He has worked in critical roles for organizations such as Omnicom Media Group, Mosaic North America, DirecTV, Leo Burnett and Blockbuster. His strategic focus and ability to foster meaningful conversations and partnerships has been instrumental in leading successful collaborations with clients such as Mitsubishi Motors, Google, Samsung, Best Buy, Walmart, The Home Depot and The Walt Disney Company. He currently serves as a resource, instructor, and mentor for several non-profit organizations within the PR business ecosystem. His mission is to educate, train and support new companies in the evidence-based entrepreneurship methodology, the search for the ideal client through the Customer Discovery process and the adoption of the Business Model Canvas.

He recently founded awakenR, a consulting firm that helps businesses thrive and connect their brands with their ideal customers. He is also involved in filming and producing audiovisual content and documentaries. Eddie holds a BA in Marketing from the University of Phoenix, a degree in Music & Video Business from the Art Institute of Fort Lauderdale, and recently earned a degree in Documentary Filmmaking from AOD Academy in Toronto, Canada. In addition, he has certifications in Project Management, Design Thinking, Inbound Sales & Marketing and Advanced Entrepreneurial Mentoring & High Growth Venture, among others.