Federico Restrepo

GENERAL MANAGEMENT AND BUSINESS DEVELOPMENT EXECUTIVE with over 20 years of senior management experience; delivering sales and profitability targets for leading Fortune 500 global companies within Consumer and Business to Business industries. Specializing in running international operations; overseeing Sales/Marketing, Production, Distribution, CRM and Finance. Extensive record in business expansion, marketing excellence and client development.

PROFESSIONAL EXPERIENCE

OWENS-ILLINOIS CORPORATION 2014 - 2015
VP. Business Development and Marketing, Latin America (Miami, FL)
Drove customer base and profitability increases across 5 countries in LA (Brazil, Colombia. Argentina, Ecuador and Peru); accounting for 2014 USD$1.3 BN in Net Sales (NS). Led commercial strategies and initiatives for 150+ sales and marketing employees, with distribution of 4 key segments: Beer, Spirits, Non-alcoholic Beverages and Foods. This included designing and leading market-driven strategies to achieve revenue goals and company mission and expand existing partner channels.

KIMBERLY-CLARK CORPORATION 1995 - 2014
General Manager Colombia (Bogotá, Colombia), 2012 - 2014
Oversaw 4 legal and manufacturing entities that comprised K-C Colombia; accounting for 2014 USD$444 MM in NS (Domestic: $228MM; Export: $216 MM to 30+ countries) and $22MM+ profit. Led 3,300 employees, managing 6 consumer brands and 6 Professional® B2B brands.
• Successfully led major structural turn-around; accelerating and driving sustainable growth in revenue and profit across B2B and consumer brands through 4 critical pillars: Build a Winning Culture, Win at Shopper/Consumer with Disruptive and Winning Innovation, Deliver Aggressive and Sustainable Cost Transformation and Execute with Excellence. Resulted in achieving flawless execution at Point of Sales (POS) and delivering following increases in key market channels vs. PY:
o STS +58%, Diaper Stores +28%, Pharmacy: +25% and Indirect Channel: +12%
• Drove full organizational transformation, adopting “winning culture” through deep overhaul of processes, practices, talent and leaders; restructuring 350+ roles. Resulted in following:
o Delivered 60% growth in NS and 100% in Operating Profit (OP). Achieved full turn-around from negative to positive trending.
o Secured solid Share of Market (SOM) and Brand Equity turn-around across all brands through strong, winning product and commercial innovation.
o Attained improved market recognition, with top ranking in 2013: top 16 in Great Place to Work (G.P.T.W.) in Colombia (#1 in Consumer Sector) and in top 100 G.P.T.W. Companies in Latin America.
FEDERICO RESTREPO Page 2

Director Global Marketing Operations (Dallas, TX), 2009 - 2012
Oversaw top-ranking global brands (Kleenex®, Scott®, Huggies®, Pull-ups®, Kotex ® and Depend®); holding #1 and #2 market share positions in more than 80 countries. Partnered with senior leaders overseeing markets in Asia, Europe, Africa, Latin America, Australia and North America.
• Led operations to ensure K-C’s Global Strategic Business Plan results were delivered. Achievements included:
o 60%+ NS growth through establishing new marketing concept (Disruptive Innovation); implementing critical Brand Business Planning and Integrated Marketing Plan processes across all regions.
o Led and Implemented Global Marketing University in North America, Europe, Middle East-Africa, Asia and Latin America for all the Marketing and Sales organization.

Director Global Brands, Kleenex® and Scott® (Atlanta, GA), 2008 - 2009
Directed integration of global Kleenex® and Scott® brands’ architectures through development of B2B and B2C standard tools, metrics and governance. This included overseeing integrated marketing, innovation and trade investment strategies.
• Ensured global brand integration supported brands’ positioning and architecture; leading to improved global brand equity, market development and segment strategies and activities. Resulted in more effective streamlined innovation pipeline; delivering over $200 MM of new product sales for next 3-years.
• Built effective/efficient global marketing strategies to ensure all marketing, branding and communication plans were consistent and integrated with spirit of K-C’s Global Business Plan.

Director Business to Business (B2B) Sector for Latin America (Atlanta, GA), 2002 - 2008
Directed $285 MM in sales and $44 MM profit, managing 5 regional B2B business units in LA (included: 6 Regional Director reports and 600+ employees within B2B Marketing, Sales and CRM organization); representing more than 30 countries with key focus on Brazil, Colombia, Argentina, Chile, Peru and Central America.
• Drove strategic initiatives; re-focusing efforts on delivering: superior performing products in value and premium price segments for all categories, cost reduction and manufacturing and supply chain sourcing optimization. Resulted in following:
o Driving record sales increases from $60 MM in 2002 to $250 MM in 2008.
o Delivering 30%+ unit volume increase in 2007 for Kleenex®, Scott® and WypAll® B2B ( Away From Home).
o Attaining +20% CAGR NS during 2003-07 through Key Account Development and Innovation Program.

Printing Papers Regional Sales and Marketing Manager (Medellin, Colombia), 2001 - 2002 Fine Papers Regional Marketing Manager (Medellin, Colombia), 1997 - 2001
School and Office Regional Marketing Manager (Medellin, Colombia), 1995 - 1997

KAWASAKI MOTORS INC. - Marketing and Sales Administrative Assistant (Medellin, Colombia), 1993 KAWASAKI HEAVY INDUSTRIES - Production Professional Trainee (Kobe, Japan), 1992 – 1993
UNITED NATIONS – Peace Keeping Forces Army Service Member (Sinai, Israel & Egypt), 1986

EDUCATION

M.B.A.; City University Business School, London, England and Universiteit Antwerpen, Antwerp, Belgium
Master of Arts - European Studies (Diplome D’Etudes Europeens Approfondies); Université Catholique de Louvain (UCL), Belgium
Bachelor of Business Administration – Major: Marketing; Universidad Eafit, Colombia