Jaslyn Ferguson

Jaslyn (pronounced JASS-lin) Ferguson is the Director of Programs & Experience at Gradient, an award-winning nonprofit entrepreneurial support organization located in Tulsa, Oklahoma. In this role, she leads the strategy and execution of founder programming, community experiences, strategic partnerships, and private events across Gradient’s 112,000-square-foot innovation hub, home to Oklahoma’s largest certified technology incubator program.

Jaslyn oversees programs designed to support entrepreneurs at every stage, from early idea development through company growth and expansion. Her work includes founder education, mentorship and advisor engagement, ecosystem partnerships, capital and customer connections, and signature events that bring together founders, funders, corporate leaders, and community stakeholders. She also leads the development of Gradient’s annual signature events, including CHROMA, its flagship innovation event, which connects regional entrepreneurial potential with national and global opportunities.

Prior to joining Gradient, Jaslyn built a multidisciplinary career spanning technology, experiential marketing, brand strategy, community engagement, and inclusive storytelling. She has developed campaigns and experiences for global brands and organizations including Twitter, NBCUniversal, Pearson Education, and Flatiron School. At Twitter, she contributed to inclusive marketing initiatives through the company’s global culture and community work, helping develop programming that connected diverse audiences with Fortune 500 companies advertising on the platform.

Jaslyn also previously led experiential marketing at Atento Capital, where she designed founder-focused events and ecosystem initiatives supporting Tulsa’s growing technology and venture community.

In addition to her professional work, Jaslyn is an entrepreneur and startup founder. She is the co-founder and CEO of Reality Trail Technologies, a technology company focused on developing immersive and interactive experiences, and a co-founder of Historifi, an Oklahoma nonprofit that uses technology and storytelling to drive tourism, strengthen local economies, and connect communities with their history.

Jaslyn has been recognized through several entrepreneurial programs and competitions. Reality Trail Technologies was selected for the Techstars accelerator, and she has received recognition through regional pitch competitions. She is a frequent speaker and panelist on entrepreneurship, technology, inclusive innovation, community building, and the role of experiences in strengthening entrepreneurial ecosystems.

Originally from Orlando, Florida, Jaslyn earned a Bachelor of Science in Event Management from the University of Central Florida’s Rosen College of Hospitality Management. She relocated to Tulsa in 2021 through the Tulsa Remote program and has since become deeply engaged in the city’s entrepreneurial, technology, and creative communities. Outside of work, she enjoys design, storytelling, home improvement projects, travel, and exploring new ideas that bring people and communities together.