James Johnson

My focus is on developing educational solutions for innovation, entrepreneurship, and personal development in Higher Education. My skills include instruction, instructional design, creative leadership, marketing communication, and new product development.
Miami University / Oxford, Ohio / Master of Arts in Instructional Design and Technology / May 2023
Steinbeis University / The Berlin School of Creative Leadership / Berlin, Germany / Executive MBA / 2019
Certified Canvas LMS Instructor
QM Quality Assurance in Online Education QM Peer Reviewer

Miami University, Farmer School of Business Entrepreneurship Department
Creativity, Innovation, and Entrepreneurial Thinking / Instructor 2018 - 2025. A course on interdisciplinary creative problem-solving within the First-Year Integrated Core.
Introduction to Entrepreneurship and Business Models / Instructor 2023. A course on the requirements and challenges of successful entrepreneurship, characteristics of successful entrepreneurs, the life cycle stages of a business, careers and opportunities for entrepreneurship.
Entrepreneurial Value Creation and Capture / Instructor Spring 2022. The marketing issues confronting entrepreneurial ventures include concepts and tools related to customer acquisition and customer retention.

Western Michigan University, Frostic School of Art / Kalamazoo, Michigan
Graphic Design for Non-Art Majors / Instructor Fall 2017. An introduction to problem-solving for visual communication through typographic images.

Columbus College of Art & Design / Columbus, Ohio
Creative Director and Instructor of MindMarket / 2013 - 2014. Provided creative leadership for the MindMarket Design Lab, engaging CCAD’s top talent in solving design challenges. The interdisciplinary "agency" incorporated Design Thinking, Agile Processes, UX, and UI principles
on real projects for real clients.
Brand and Market Development / Visiting Professor 2013 - 2014. Created the Brand and Market Development course for brand positioning, identity, and messaging using qualitative and quantitative research to ensure marketplace viability.
Advanced Typography / Visiting Professor 2013 - 2014. Co-authored the advanced typography course to reflect digital and time-based media use.
Introduction to Advertising and Graphic Design / Visiting Professor 2012. Restructured the introductory Freshman course to include principles of design strategy.
Introduction to Visual Communications / Visiting Professor 2012. Restructured the introductory course to accommodate students from a variety of majors.
Advanced Branding Concepts / Adjunct Instructor 2009 - 2012. Created the Advanced Branding Concepts course that explored new approaches to brand creation. Multiple student ADDY awards, including STUDENT BEST OF SHOW in 2012 and 2013.

West Virginia University, Reed College / Integrated Marketing Communications Graduate Online Program
Digital Storytelling / Instructor 2017 - 2018/ The creation and use of brand narratives told through the use of digital media.
Advanced Creative Concepts / Instructor 2014 - 2018. Contemporary approaches to creative communication for integrated marketing. Updated the course to promote digital brand experiences through IMC strategies.
Creative Strategies and Execution / Instructor 2013. Foundational campaign course for integrated marketing communications.

Miami University Side Hustle Club / Faculty Advisor 2023 - 2025. Founding faculty mentor of the Miami University Side Hustle Club, dedicated to students who learn business and entrepreneurship by running businesses while in college.

Course development of Advanced Branding Concepts - Columbus College of Art and Design 2027

McGraw-Hill Education / Columbus, Ohio. Creative Director 2014 - 2015. Led the formation and organization of an in-house marketing creative services team.
Increased productivity by instituting brand standards, metrics, processes, and design templates. Developed and implemented multi-touch marketing for digital learning platforms. Managed assessment and contractual engagement of outside creative resources.

inVentiv Health / Westerville, Ohio. Executive Creative Director 2006 - 2012
Supervised the creation of a purpose-driven agency based on patient-focused marketing. Restructured the creative department to be multi-disciplined and lead growth in D2C clients. Consulted on P&G/Walmart Summit determining healthcare platform for the next decade. Created identity and marketing for P&G FutureWorks’ innovative weight loss program.

Grey Worldwide / New York
Wells, Rich, Greene / New York
Saatchi & Saatchi / New York & Frankfurt
Creative Director, Global Creative Director 1990 - 2006
Provided creative leadership of regional and global brands such as Pringles, Tide, and Olay. Created, supervised, and coordinated advertising that ran globally.
Created advertising that turned Pringles from a local brand into a global brand.
Created innovative equity management tools for global use.