Jennifer Ivette González Calederón

Creative, innovative, and insightful Economist with a Master’s in International Development Studies. With over 12 years of professional experience in Latin America, Europe, and Asia, she has strengthened her ability to adapt to diverse environments and work with different audiences.
Passionate about private companies that generate long-lasting economic, environmental, and social impact while maintaining profitability. Jennifer focuses on management and consulting for private and non-governmental organizations that generate and capture extraordinary social and economic value. She specializes in Sustainability (Fair Trade, Organic Production, B Corporation, Social and Environmental Impact Assessment), B2B Sales & Marketing, and Fundraising.
Key Experiences:
-> Fairfood International (The Netherlands): Conducted impact assessment for the sugarcane value chain in Central America.
-> Campo Justo (Colombia): Co-designed the business plan and marketing campaigns.
-> Fundación Kolping (Colombia): Co-designed and implemented a program supported by BMZ
-> Fruandes (Colombia): Co-designed and implemented the company’s impact model, managed CSR best practices and certifications, handled a portfolio of over 12 international B2B clients, and participated in numerous matchmaking events and international trade shows.
-> Consultancy (Worldwide): Marketing & Communications, Sustainability, Business Development
Level Ground Trading (Canada): Social Impact Assessment for Organic Tea suppliers.
WFTO (The Netherlands): Photography, Storytelling, and Product Description.
WDSO (Nepal): Photography, Storytelling, and Product Description.
BeyondBrands (US): Social Media Strategy, Content Creation, and Community Management.
GoodSamFoods (US): Social Media Strategy and Content Creation.
Golden Monstera (Philippines): Branding & Digital Marketing Strategy.
Gaetano's Wine Bar & L’Osteria (Philippines): Marketing Strategy and Social Media Management.
Learn More than Spanish (Colombia): Marketing Strategy, Social Media, and Blog Writing.
Nationmark Consultants (Colombia): Marketing Communications
-> StaterraCorp (Colombia): Co-Founder & Partner, leading marketing and communications
-> Green Leaf Natural Fibers (Colombia): Co-Founder & Partner, leading marketing and communications
-> Behold International (The Netherlands): Marketing Communications and Business Development Consultant.
-> CleantechHUB: Growth Lead, leading the regional initiative CCE Hubs LATAM (Coalition for Climate Entrepreneurship in Latin America)