Jose Luis Rivera-Villamañán

Jose Luis Rivera is the embodiment of relentless drive and transformative leadership. With over 3 decades at the forefront of entrepreneurship and organizational revitalization and impetus, Jose Luis visionary guidance has propelled individuals and companies to unprecedented heights of success. As the trailblazing Chairman & Founder of the dynamic & innovative Puerto Rico - USA Chamber of Commerce, he has redefined the very essence of leadership, infusing his actions with a potent blend of innovation, empathy, and strategic acumen.
A powerhouse on the global stage, José Luis ignites audiences with his experiences, anecdotes and groundbreaking insights. From riveting talks to digital shows, he has inspired thousands to embrace change and seize their true potential. His unwavering dedication to cultivating excellence and fostering growth continues to shape the future of leadership, leaving an enduring legacy of empowerment and transformation of the Puerto Rican & Hispanic communities.
José Luis Rivera-Villamañán stands as a titan of innovation and leadership, his journey a testament to the power of entrepreneurial spirit and unwavering dedication. Armed with a solid experience in multinationals, José Luis forged a path of unparalleled success across diverse industries. From his pioneering ventures at IWSB, Grand Advertising & Villamañán Holdings, to his senior instrumental roles at multinational giants like Unilever and Bacardi, José Luis has consistently pushed the boundaries of what's possible, shaping markets and redefining success- with keen attention to effectiveness and efficiency, research & strategic-based long term plans, relentless spirit, consistency, and focus.
His trailblazing efforts in the spirits industry, notably managing brands to become iconic category leaders, such as JW Black Label, Bacardi, and lesser known brands, as the meteoric rise of Passoa liqueur to the top spot within a year and a half, among 120 brands and displacing the brand that led the category for 16 years, breaking world, market share and per capita records, underscore his innate ability to navigate complex markets with precision and flair. His team reached national, regional, world volume and profitability records, becoming a key executive member of the prestigious Global Strategic Marketing Team headquartered in Paris, and awarded the L’Ordre Des Coteaux.
He is very successfully experienced in organizational & economic development with owned and managed companies, in Spain, US, UK, Japan , DR, organizing 2 award-winning world and several regional events.