Ozgur Metin

A. Özgür METİN is a highly experienced professional with over 20 years of expertise in the fields of advertising, digital marketing, corporate communication, strategy, and business development. Throughout his career, he has successfully driven growth by establishing strategic partnerships, managing customer relationships, and fostering cross-departmental collaboration. He specializes in developing innovative go-to-market strategies, leading multicultural teams, and building long-term client trust. By combining creative insights with strong commercial acumen, he consistently ensures that brand visions are perfectly aligned with measurable business objectives. Currently, he serves as a Marketing, Brand, and Communication Specialist at Smart City and Partners (January 2026 – Present), where he focuses on brand management and establishing the right strategic collaborations with various institutions and organizations. Concurrently or recently, he also took on the role of External Relations and Marketing Consultant at Yöneylem Araştırma (July 2026 – January 2026), where he managed teams to strengthen the company's market presence through external communication strategies, developed new business channels, and formed high-value partnerships with key industry stakeholders. A significant milestone in his career was his long tenure at Fayda Advertising Agency (February 2017 – June 2026) as a Client Relations, Strategy, and Operations Executive. In this capacity, he managed a wide portfolio of international and local brands, mentored strategic planning teams to achieve operational excellence, and provided high-level strategic consulting to support the digital transformation and revenue growth of key clients. Prior to this, he navigated the competitive digital and mobile ecosystems as a Consultant and Executive at Happy Digital (April 2016 – January 2017), where he created new revenue streams through custom sales strategies and managed the project lifecycle of popular applications on the AppStore and Google Play. He also contributed his expertise in strategic storytelling and content development as a Business Development and Strategy Consultant at Ajans Luxus (September 2015 – February 2016). His strong background in agency leadership is further highlighted by his role as a Client Group Manager and Team Lead at BrandIT (September 2014 – July 2015), where he managed a cross-disciplinary team focusing on FMCG and retail clients. At the global agency Dentsu (August 2011 – September 2014), he served as a Client Group Manager and Strategic Planning Director, overseeing 360-degree integrated marketing campaigns for major portfolios in the automotive, retail, finance, and HVAC sectors, which included coordinating operations across different countries with the Tokyo Head Office and the Beirut Regional Office. He also gained valuable brand-side experience as the Marketing Director for Soyyiğit Grup – Kent Boringer (April 2010 – September 2010), coordinating all FMCG marketing activities for both Turkish and international markets. He built his foundational expertise in strategic planning during his six-year tenure at Ogilvy (February 2004 – February 2010), where he started as a Strategic Planner and was promoted to Strategic Planning Director in 2007, focusing heavily on consumer, market, and communication analyses to structure effective campaigns. His career officially began as a Strategic Planner at Art Grup (June 2002 – May 2003). Academically, A. Özgür METİN holds a Bachelor's degree in Advertising and Public Relations from Anadolu University's Faculty of Communication Sciences, and he completed an eMBA program at Sakarya University's Social Sciences Institute. He is a native Turkish speaker and possesses an intermediate level of English.