Rob Baker

I help purpose-driven leaders turn vision into traction.

After 25 years leading and scaling organisations as a COO, strategist, and transformation lead, I’ve learned that scale depends less on inspiration and more on rhythm, simplicity, and strong operational foundations.

I work with founders and leadership teams who are full of energy and ideas but need the guts of the organisation — people, processes, systems, and ways of working — to catch up with their ambition. Together we build confidence, capability, and momentum so they can move faster and grow sustainably.

I’m not an adviser. I’m in the trenches — organising, prioritising, testing, and building alongside you. My focus is helping teams become scale-ready: structured without bureaucracy, agile without chaos, purpose-driven without burnout.

Through IgnitionCraft, I bring the discipline of the shareholder world into the impact world — translating what works, avoiding what doesn’t, and creating the operating backbone that lets impact leaders thrive.

And through Ignition100, I reinvest a share of my time and revenue to back early-stage changemakers who wouldn’t otherwise have access to this kind of experience. It’s my way of keeping the ripple effect going.

If you’re building something that matters and want to strengthen the foundations that will take you further — I’d love to connect.