Director Perlada leads the Export Marketing Bureau or EMB (formerly the Bureau of Export Trade Promotion or BETP), the focal Export Marketing Agency of Department of Trade and Industry (DTI), in providing enabling services to the Philippine exporting community through business intelligence and strategic knowledge management supportive of product and market diversification. He is concurrently the Executive Director of the Export Development Council (EDC), the apex Public Private Partnership (PPP) organization for export policy and development in the Philippines.
He has more than 20 years of international marketing experience and business development work in the private sector, having held various senior management positions in a number of Filipino and internationally-engaged firms. From 1988 to 1992, he was the DTI’s Trade Representative assigned to the Philippine Consulate General in Kobe, Japan and was instrumental in enhancing trade flows between the Philippines and the Kansai region as well as inward investments from the area of Western Japan.
Director Perlada is currently the Program Director of the DTI’s Startup Ecosystem Development Program (SEDP) which aims to create high-growth and high-impact startups that will nurture innovation, sustain economic growth and generate large-scale employment opportunities.
He continues to be a part-time lecturer and the Program Director for International Business Minor at the John Gokongwei School of Management of the Ateneo de Manila University.