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      • About GEN

        Operating in 200 countries to make it easier for anyone to start and scale.

      • Board + Staff

        Leading the strategic direction and daily execution of the GEN mission.

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        A range of organizations contributing expertise, experience and energy.

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      Celebrating excellence and honoring those making a difference.

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  • Our Work
    • Our Pillars
      • GEN Ecosystems

        Stronger and more globally-connected entrepreneurial ecosystems.

      • GEN Founders

        Empowering innovators from all backgrounds to achieve their full potential.

      • GEN Invest

        The right capital in the right hands – at the right time.

      • GEN Policy

        Evidence-based ideas for smart policy design to help entrepreneurs thrive.

    • Our Work
      • GEN Programs

        View a list of all our programs.

      • GEN Events

        Flagship events + ongoing event series driving connectivity.

    • Our Impact
      • Impact Reports

        In-depth look at GEN’s impact each year since it began in 2008.

      • Impact Stories

        Examples of GEN’s impact on individuals and ecosystems around the world.

  • Resources
    • GEN Connect
      • Ecosystem Connect

        Connect with ecosystem builders + community leaders worldwide.

      • Founder Connect

        Connect with founders building the next generation of startups.

      • Investor Connect

        Connect with angels, VCs + other investors aligned to your stage + goals.

      • Mentor Connect

        Connect with experienced mentors across our global network.

    • Policy + Research
      • GEN Atlas

        Collection of public sector policies + programs to drive economic growth.

      • GEN Research Library

        Collection of the latest research strategies, reports, data sets + more.

    • More Helpful Tools
      • Events Calendar

        Find events advancing entrepreneurship near you + around the world.

      • GEN Speakers Bureau

        Commission-free directory of speakers for your next entrepreneurship event.

      • GEN Community Directory

        Searchable directory of GEN members representing 200 countries.

      • Builders Studio

        An AI-powered platform that guides entrepreneurs from idea to launch.

      • No Bad Ideas

        Card game designed to help turn your ideas into great ones – no mistakes.

  • Events
    • Overview

      Brief summary of all GEN events + gatherings

    • Global Entrepreneurship Congress

      Global gathering of delegates shaping the future of entrepreneurship.

    • GEC+

      Regional or sector-specific deep-dives built off the GEC model.

    • Global Entrepreneurship Week

      Join the movement of 40,000 events around the world each November.

    • GEN Exchange

      Virtual webinars for GEN community members to explore timely issues.

    • GEN Meetup

      Open-source model to hold your own ecosystem event.

    • Startup Huddle

      Chapters crowd-sourcing advice + support, one entrepreneur at a time.

    • Startup Nations Summit

      Gathering of policymakers on regulatory issues + innovative programs.

    • GET Forum

      A global forum connecting Latin America and the Caribbean's ecosystem leaders.

    • Events Calendar

      Find an entrepreneurship event near you.

  • News
    • Global Newsfeed

      All of the unfiltered news + updates from the GEN community.

    • The Startup State

      Major entrepreneurship announcements, reports, commentary + features.

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      Official GEN assets and information for journalists, partners, and storytellers.

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Profile picture for user tmatos
CEO & Founding Partner
Business Atelier
United States

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Tamara Matos

Tamara has 23 years of sales experience and over 14 years as a startup business consultant. Her expertise is guiding businesses through their growth and expansion journeys, particularly in the technology sector. Tamara’s career includes a 13-year tenure as the Business Development Director in emerging markets at Microsoft. During this time, she focused on developing and consulting tech companies in the LATAM territory, helping them grow and scale their businesses despite limited resources. Her ability to navigate demanding environments and emerging markets proved invaluable as she successfully guided over 50 technology companies to establish or expand their presence. Since joining Business Atelier as a founding partner in October 2019, Tamara has been an integral part of the team, contributing her extensive experience and knowledge to assisting more than 275 companies. Her primary focus has been on helping businesses get established, grow their sales, expand their operations, and optimize their overall performance. guiding her team to develop proven strategies to increase capital and secure alternative funds, including incentives, grants, and investors. With Tamara’s guidance, businesses can expect to receive tailored strategies and advice to achieve their growth objectives. Her deep understanding of sales, combined with her expertise in business consulting and executive coaching, allows her to provide comprehensive support to entrepreneurs and companies seeking to establish a strong foothold or accelerate their expansion.

Education and Credentials: Double bachelor’s in Business Administration with a concentration in Marketing, Accounting, and Finance from the University of Puerto Rico; Digital Marketing Certification - Kellogg’s University- SBA Thrive Program Graduate.

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