WIEF YOUNG FELLOWS 2019

Programme Overview
Penang is known as one of the most popular tourist destinations in Malaysia for its rich
heritage, vibrant multicultural society, a wide range of modern entertainment, worldfamous
Penang cuisine and a thriving health industry, among others. George Town has
received many international accolades in recent years and has been listed as one of Asia’s
top travel destinations by the international media including CNN, Forbes and Time.
Tourism is big business. The implementation of digital technologies further enhances
the tourism industry by improving tourists’ experience, which in turn, generates higher
revenue.
In the course of this four-day event, participants of the Young Fellows programme
will gain an in-depth knowledge on the tourism ecosystem and discover the smartest
way to bring tourism economy to their countries by leveraging on the Penang tourism
model. Participants of Young Fellows will also develop other skills in leadership as well as
entrepreneurship, and acquire real time business experience.