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About
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Global
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About GEN
Operating in 200 countries to make it easier for anyone to start and scale.
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Board + Staff
Leading the strategic direction and daily execution of the GEN mission.
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Our Partners
A range of organizations contributing expertise, experience and energy.
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About GEN
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National Leadership
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Managing Directors
Individuals leading GEN chapters and all aspects of national engagement.
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Global Leaders
Individuals contributing to national engagement in GEN programs.
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Managing Directors
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Compass Awards
Celebrating excellence and honoring those making a difference.
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Contact GEN
Reach out to our team with any questions.
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Global
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Our Work
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Our Pillars
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GEN Ecosystems
Stronger and more globally-connected entrepreneurial ecosystems.
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GEN Founders
Empowering innovators from all backgrounds to achieve their full potential.
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GEN Invest
The right capital in the right hands – at the right time.
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GEN Policy
Evidence-based ideas for smart policy design to help entrepreneurs thrive.
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GEN Ecosystems
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Our Work
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GEN Programs
View a list of all our programs.
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GEN Events
Flagship events + ongoing event series driving connectivity.
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GEN Competitions
Helping founders get discovered + helping organizers run a competition worth entering.
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GEN Programs
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Our Impact
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Impact Reports
In-depth look at GEN’s impact each year since it began in 2008.
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Impact Stories
Examples of GEN’s impact on individuals and ecosystems around the world.
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Impact Reports
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Our Pillars
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Resources
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GEN Connect
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Ecosystem Connect
Connect with ecosystem builders + community leaders worldwide.
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Founder Connect
Connect with founders building the next generation of startups.
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Investor Connect
Connect with angels, VCs + other investors aligned to your stage + goals.
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Mentor Connect
Connect with experienced mentors across our global network.
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Ecosystem Connect
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Policy + Research
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GEN Atlas
Collection of public sector policies + programs to drive economic growth.
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GEN Research Library
Collection of the latest research strategies, reports, data sets + more.
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GEN Atlas
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More Helpful Tools
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Events Calendar
Find events advancing entrepreneurship near you + around the world.
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GEN Speakers Bureau
Commission-free directory of speakers for your next entrepreneurship event.
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GEN Community Directory
Searchable directory of GEN members representing 200 countries.
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Builders Studio
An AI-powered platform that guides entrepreneurs from idea to launch.
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No Bad Ideas
Card game designed to help turn your ideas into great ones – no mistakes.
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Events Calendar
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GEN Connect
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Events
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Overview
Brief summary of all GEN events + gatherings
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Global Entrepreneurship Congress
Global gathering of delegates shaping the future of entrepreneurship.
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GEC+
Regional or sector-specific deep-dives built off the GEC model.
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Global Entrepreneurship Week
Join the movement of 40,000 events around the world each November.
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GEN Exchange
Virtual webinars for GEN community members to explore timely issues.
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GEN Meetup
Open-source model to hold your own ecosystem event.
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Startup Huddle
Chapters crowd-sourcing advice + support, one entrepreneur at a time.
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Startup Nations Summit
Gathering of policymakers on regulatory issues + innovative programs.
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GET Forum
A global forum connecting Latin America and the Caribbean's ecosystem leaders.
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Events Calendar
Find an entrepreneurship event near you.
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Overview
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News
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Global Newsfeed
All of the unfiltered news + updates from the GEN community.
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The Startup State
Major entrepreneurship announcements, reports, commentary + features.
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Press + Media Kit
Official GEN assets and information for journalists, partners, and storytellers.
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Subscribe
Sign-up to receive important updates, event invitations + more.
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Global Newsfeed
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Analítica web i pla de màrqueting digital | #GEW2019
Autoocupació celebra la GEW amb un curs d'Analítica web i pla de màrqueting digital.
Objectius
- Aprendre a mesurar resultats de màrqueting digital: accions a les xarxes socials, SEO, SEM, e-mail màrqueting.
- Aprendre a fixar i aconseguir objectius SMART en màrqueting digital.
- Entendre el valor de les KPI i la seva aplicació en projectes digitals.
A qui es dirigeix?
La formació s’adreça prioritàriament a persones treballadores o autònomes.
Requisits d’accés
Per accedir a la formació no és necessari una titulació específica.
Programa
- Fixar els objectius d’un projecte Online: Acquisition, engagement, conversion, loyalty
- Sense analítica estem cecs
- El mètode Lean: Fail fast, fail cheap
- El Pla de Màrqueting Digital
- Analítica Web aplicada a Xarxes Socials.
- Analítica Web aplicada a Botigues Virtuals
- Analítica Web aplicada a projectes SEO
- Eines per a analitzar: connectar WordPress amb Google Analytics i Webmasters, connectar WordPress amb MailChimp / Hootsuite / Facebook Insights / Twitter Analytics / Instagram Analytics / LinkedIn
Titulació
En finalitzar la formació s’obté un certificat oficial expedit pel Consorci per la Formació Contínua de Catalunya que detalla les competències adquirides durant la formació.
Horari
Dilluns, dimecres i divendres de 18 a 21 h
Sobre la GEW
Un any més, des d'Autoocupació, impulsem la Global Entrepreneurship Week (#GEW2019), l'esdeveniment mundial organitzat per la Global Entrepreneurship Network amb l'objectiu de promoure l'emprenedoria durant una setmana del mes de novembre. Aquest any tindrà lloc del 18 al 24 de novembre.