The Art of Differentiation: How to Compel Your Audience To Buy Your Product And Keep Them Coming Back For More

In this course, we will cover the key elements of how to:

• Properly differentiate your brand from the competition!
• Create a compelling language that is irresistible to your audience!
• Understand psychographics and how to anchor your sound-bytes to drive repeat and referral business!

About the Presenter:

Bennett Marks, MBA, is the Managing Director of BDS Global, located in Irvine, CA. He is a professional speaker, author, business consultant, and executive coach. Mr. Marks is focused on training and business performance improvement in each of 7 vertical markets. He is part of an extensive team of management consultants, including C-Suite Partners and Performance Strategies, who’s services increase revenue, decrease or eliminate inefficiencies, capture market share, and establish systems of accountability.

He has led several prominent training engagements including the Fluor Daniel Global Leadership Conference, Xerox National Sales Training, J.D. Edwards, and Westin Hotels, to name just a few. His experience now puts him in high demand as a catalyst for change and a resource for Asset Based Lending.

Mr. Marks served as an Adjunct Professor for Business Ethics and Law, Leadership Dynamics, and Fundamental Principles of Business. He is Alumni of the University of Wisconsin and National Louis University, having earned a Bachelors in Business Management and an MBA from Walden University in 2010. He served in the United States Armed Forces from 1986 through 1992.