Brand + Promotional Resources

Everything you need to promote your Global Entrepreneurship Week event — logos, social graphics, badge, email banners, and brand guidelines — in one place.


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gew brand guide

Visual identity rules, logo usage, colors, and co-branding guidelines.
 

Review the Brand Guide

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event organizer guide

Sample audience personas, social content, blog templates, and more.

Read the Event Organizer Guide

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social media templates

Canva templates for your social campaign.

Access the Social Templates


Logos

 

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official logos

The Global Entrepreneurship Week official logos -- the global version and the USA national campaign version --can be used without or without specific country or city information on all promotional material.

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official activity badge

Activity organizers should use the Global Entrepreneurship Week Official Activity badge on their printed and digital promotional materials. The badge is NOT intended to supersede your event logo/brand or your partners' logos/brands. The badge is to help GEW partners demonstrate their connection to the global movement.

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Video file

The animated Global Entrepreneurship Week logo can be used on all promotional material.

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Typography

The GEN logo typeface is VAG Rounded Thin and this is used throughout all brand assets to emphasize the brand association.

You may use VAG Rounded Light and/or Thin in ALL CAPS for emphasis or for headers.Do not use VAG Rounded Bold or Black unless absolutely necessary -- and then be sure to use it sparingly.

Fonts


Compass Pins

Show your support of Global Entrepreneurship Week and wear a Compass lapel pin to show your entrepreneurial spirit this November. You can purchase Compass lapel pins for your events by following the steps below.

  • To place an order, you can call Crown Awards at 1-800-542-6044, go online atwww.crownawards.comor email Customer Representative Stephanie Marano atsmarano@crownawards.com.
  • Each person who places an order will be set up with their own account with Crown Awards.
  • You will also need to reference a previous account number. To order the correct Compass lapel pins, you must download the document with ordering details.
  • Orders can take up to four (4) to five (5) weeks for production, in addition to transit time for delivery.
  • Make sure to clarify if you would like a magnetic backing, or a traditional butterfly pin backing.