Ideas Bank

ideas bank

Bring Global Entrepreneurship Week to life in your community. 

The Global Entrepreneurship Week Ideas Bank is a curated collection of event formats, campaigns, and programming concepts that can be adapted, tailored to your community, and made your own. These ideas are intended to be a source of inspiration, not a prescriptive formula. Every campaign looks different.  

HOW IT WORKS

01 | Explore the Ideas

Every idea is tagged by audience type so you can filter for what works in your context.

02 | Adapt it for Your Community

Each concept is a starting point, not a script. Adjust the format, scale, and focus to fit where you are and who you serve.

03 | Run An Event

Host your event November 16–22, 2026 and add it to the global map of Global Entrepreneurship Week programming.

A QUICK NOTE ABOUT TARGET AUDIENCES

Global Entrepreneurship Week reaches people who have never seen entrepreneurship as a path for them. They aren't hard to find: they're in every country, every community, and every walk of life. What they have in common isn't background or circumstance — it's simply that no one has ever shown them that entrepreneurship could be for them too. 

GEN has created a list of sample personas (target audience personalities and traits) to help you tailor your campaign to these new audiences.

girls with dogs in park
The General Public

They haven't thought about entrepreneurship, not because they've rejected it, but because it's never shown up in their world in a way that felt relevant. The most important thing this campaign can do for this audience is make entrepreneurship visible, local, and human.

Explore the Ideas Bank

young male
The Next Gen Explorer

Young people who are curious, ambitious, and searching for direction, but haven't been shown that building something of their own is a real option. They don't need to be convinced that the world needs changing. They need to be convinced that they're the ones who can do it.

Explore the Ideas Bank

black female
The Underrepresented Builder

They have the ideas, the drive, and often the deepest understanding of the problems worth solving. What they haven't had is access to networks, capital, mentors, and spaces that were built for someone else. This campaign meets them where they are.

Explore the Ideas Bank

asian female
The Anxious Professional

They're employed, but feeling unsettled. Automation is reshaping their industry, and they know it. They're not looking for a side hustle; they're looking for a new path that puts them back in control.

Explore the Ideas Bank

father and son
The Stability Seeker

They're drawn to the idea of entrepreneurship but held back by real risk: financial obligations, family responsibilities, or simply no safety net. They don't need to be inspired. They need to see a practical, low-risk first step that fits the life they already have.

Explore the Ideas Bank

mother and daughter
The Problem Owner

They're already solving problems in their community, their workplace, and their neighborhood. They just don't call it entrepreneurship. Our job is to show them that the word belongs to them too, and that there's a whole ecosystem ready to back them. 

Explore the Ideas Bank


No Capital, No Connections, No Problem Rural Roadshow
Target Audience
These may include rural communities, newcomers and immigrant entrepreneurs, Indigenous entrepreneurs (with programming co-designed with community partners), women and gender-diverse builders, youth aged 16–29, or people with disabilities.

A mobile event format that brings Global Entrepreneurship Week programming directly to underrepresented builders — hosted in spaces they already trust rather than startup hubs they've never entered. Venues are chosen for familiarity and accessibility: pubs, village halls, community centres, cultural associations, friendship centres, women's centres, youth spaces, libraries, or agricultural centres, depending on the audience being served.

Programming and speakers are tailored to the entrepreneurial context of each community — covering micro-enterprise, agri-business, remote work, the creator economy, land-based business, self-employment pathways, and more — with facilitators and speakers who share lived experience with participants. Every event provides on-the-spot connections to funding, training, and support programs relevant to that specific community. 

Together We Build Futures: Careers in Entrepreneurship

Create an expo-style event where young professionals, career changers, and curious community members can explore 
paths into entrepreneurship—whether as founders, early team members, or ecosystem supporters. Feature interactive 
stations, mentorship chats, and storytelling booths.

"What Would You Fix?" Public Campaign
Target Audience
General working population; parents, caregivers, professionals, and community members across all audiences

A Global Entrepreneurship Week entry-point campaign inviting the public to submit the one thing they would fix if they could — on their street, in their workplace, in their school, or in their healthcare system. Submissions are collected publicly, the best are featured across Global Entrepreneurship Week communications, and submitters are invited to a follow-on event where they learn that their frustration is the starting point for a real solution — and that Global Entrepreneurship Week can help them take that first step.

"Entrepreneurship Is Already in Your Neighborhood" Public Exhibition
Target Audience
General public; pedestrians, shoppers, and residents in high-footfall public spaces

A public outdoor exhibition installed in high-footfall spaces — shopping areas, transport hubs, public parks — featuring large-format portraits and brief stories of local founders from ordinary backgrounds. Each panel uses plain, accessible language with no jargon, and ends with a single, local call to action. Designed to earn media attention and create a public talking point during Global Entrepreneurship Week. 

"What Would You Fix?" Public Campaign
Target Audience
Target Audience: General working population; parents, caregivers, professionals, and community members across all channels

A Global Entrepreneurship Week entry-point campaign inviting the public to submit the one thing they would fix if they could — in their street, their workplace, their school, or their healthcare system. Submissions are collected publicly, the best are featured across Global Entrepreneurship Week communications, and submitters are invited to a follow-on event where they learn that their frustration is the starting point for a real solution — and that Global Entrepreneurship Week can help them take that first step.

"Behind Every Business You Love" Local Founder Celebration
Target Audience
Residents of a town, city, or neighborhood; general public with no prior connection to entrepreneurship

A public celebration event held in a town square, market, or community centre that puts faces and stories to the businesses local people already use and love — the bakery, the childminder, the mechanic, the food market stall. The event requires zero prior interest in entrepreneurship and is structured as a community celebration rather than a business conference, with a simple physical prompt ('Which local business couldn't you live without?') driving social sharing.

"Validate Your Idea in 60 Minutes" Lunchtime Workshop
Target Audience
Employed adults with a business idea they have never tested; professionals in corporate, public sector, or SME roles

A tight, practical 60-minute lunchtime workshop that guides participants through one structured customer validation exercise — identifying their assumed customer, forming one testable hypothesis, and designing a conversation they could have with a potential buyer this week. The explicit promise is that no one is asked to quit their job; the goal is a single, concrete insight.