A Step-By-Step Guide For Your Campaign or Event
Bring Global Entrepreneurship Week to life in your community. Use this toolkit as a guide for who to reach, what to do, what to say, and how to say it. The templates provided in this toolkit can be adapted to your audience and channels.
Explore the Guide Register Your Event
What's Inside
A step-by-step guide and source of inspiration for your Global Entrepreneurship Week campaign or event.
01 - Getting Started
How to Launch Your Campaign
The mission, the theme, and a clear framework for an active campaign. Plus all the links, hashtags, and brand resources you need.
02 - Audience Messaging
Sample Audience Personas, Event Ideas + Campaign Templates
Detailed profiles for six sample audience segments, each with messaging guidance, campaign ideas, and ready-to-adapt social media graphic templates.
03 - Media Engagement
Press Outreach Angles + Pitching Templates
Ready-to-pitch media story angles each with a suggested headline, key stat, target media list, and a press release template.
04 - Global Platform
Event Promotion + Accessing GEN's Global Reach
Event promotion templates, thought leadership quote cards, and three ways to get your campaign amplified on GEN's global platform — including how to register your events on gew.co and submit content to the GEN blog.
Ready to Bring Global Entrepreneurship Week to Your Community?
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