Ideas Bank

ideas bank

Bring Global Entrepreneurship Week to life in your community. 

The Global Entrepreneurship Week Ideas Bank is a curated collection of event formats, campaigns, and programming concepts that can be adapted, tailored to your community, and made your own. These ideas are intended to be a source of inspiration, not a prescriptive formula. Every campaign looks different.  

HOW IT WORKS

01 | Explore the Ideas

Every idea is tagged by audience type so you can filter for what works in your context.

02 | Adapt it for Your Community

Each concept is a starting point, not a script. Adjust the format, scale, and focus to fit where you are and who you serve.

03 | Run An Event

Host your event November 16–22, 2026 and add it to the global map of Global Entrepreneurship Week programming.

A QUICK NOTE ABOUT TARGET AUDIENCES

Global Entrepreneurship Week reaches people who have never seen entrepreneurship as a path for them. They aren't hard to find: they're in every country, every community, and every walk of life. What they have in common isn't background or circumstance — it's simply that no one has ever shown them that entrepreneurship could be for them too. 

GEN has created a list of sample personas (target audience personalities and traits) to help you tailor your campaign to these new audiences.

girls with dogs in park
The General Public

They haven't thought about entrepreneurship, not because they've rejected it, but because it's never shown up in their world in a way that felt relevant. The most important thing this campaign can do for this audience is make entrepreneurship visible, local, and human.

Explore the Ideas Bank

young male
The Next Gen Explorer

Young people who are curious, ambitious, and searching for direction, but haven't been shown that building something of their own is a real option. They don't need to be convinced that the world needs changing. They need to be convinced that they're the ones who can do it.

Explore the Ideas Bank

black female
The Underrepresented Builder

They have the ideas, the drive, and often the deepest understanding of the problems worth solving. What they haven't had is access to networks, capital, mentors, and spaces that were built for someone else. This campaign meets them where they are.

Explore the Ideas Bank

asian female
The Anxious Professional

They're employed, but feeling unsettled. Automation is reshaping their industry, and they know it. They're not looking for a side hustle; they're looking for a new path that puts them back in control.

Explore the Ideas Bank

father and son
The Stability Seeker

They're drawn to the idea of entrepreneurship but held back by real risk: financial obligations, family responsibilities, or simply no safety net. They don't need to be inspired. They need to see a practical, low-risk first step that fits the life they already have.

Explore the Ideas Bank

mother and daughter
The Problem Owner

They're already solving problems in their community, their workplace, and their neighborhood. They just don't call it entrepreneurship. Our job is to show them that the word belongs to them too, and that there's a whole ecosystem ready to back them. 

Explore the Ideas Bank


"Internal Innovators" Corporate Innovation Sprint
Target Audience
Target Audience: Employees in large organisations who identify process inefficiencies; corporate innovation and R&D teams

A one-day internal innovation sprint hosted inside companies during Global Entrepreneurship Week, giving employees a structured process for developing the ideas they have been sitting on. Outputs include a problem statement, a stakeholder map, and a basic solution hypothesis — with an explicit pathway to either internal development or spin-out entrepreneurship depending on the organization's appetite.

"First Step" Story Campaign

A user-generated content push asking established entrepreneurs to share the single first step they took — not their success story, but the scary, ordinary moment before it. Lowers the perceived barrier for people on the fence.

"First Step" Story Campaign

A user-generated content push asking established entrepreneurs to share the single first step they took — not their success story, but the scary, ordinary moment before it. Lowers the perceived barrier for people on the fence.

The Founder Playlist

Commission local founders to each contribute one song that soundtracked a pivotal moment in their journey — a late night of work, a rejection, a breakthrough. Compile it into a public "Entrepreneurs Thrive Here" playlist released during Global Entrepreneurship Week, with each track linked to a short founder story. Distribute through streaming platforms, local radio, and community spaces. Music as an unexpected on-ramp to entrepreneurship stories.

"Side Hustle" Pop-Up Market
Target Audience
Young entrepreneurs aged 16–26 already running a small venture; youth communities and urban public spaces

A one-day public market event during Global Entrepreneurship Week that gives young people with existing side projects a free stall to sell, display, or demonstrate what they have built. Creates a visible, public celebration of young enterprise in the community while offering informal business support and mentor drop-ins throughout the day.

"What Would You Fix?" Public Campaign
Target Audience
Target Audience: General working population; parents, caregivers, professionals, and community members across all channels

A Global Entrepreneurship Week entry-point campaign inviting the public to submit the one thing they would fix if they could — in their street, their workplace, their school, or their healthcare system. Submissions are collected publicly, the best are featured across Global Entrepreneurship Week communications, and submitters are invited to a follow-on event where they learn that their frustration is the starting point for a real solution — and that Global Entrepreneurship Week can help them take that first step.

"Builders in Our Community" School Take-Home Campaign
Target Audience
Parents and families of school-age children; school communities and parent-teacher associations

A campaign delivered through schools in the form of a simple take-home resource during Global Entrepreneurship Week — a conversation starter, a short family activity, and a local event listing — designed to make entrepreneurship a dinner table conversation for families who would never otherwise encounter it. Teachers are encouraged to introduce Global Entrepreneurship Week in one class or assembly, and parents are invited to participate in a free community event or connect with a local resource.

 

"Validate Your Idea in 60 Minutes" Lunchtime Workshop
Target Audience
Employed adults with a business idea they have never tested; professionals in corporate, public sector, or SME roles

A tight, practical 60-minute lunchtime workshop that guides participants through one structured customer validation exercise — identifying their assumed customer, forming one testable hypothesis, and designing a conversation they could have with a potential buyer this week. The explicit promise is that no one is asked to quit their job; the goal is a single, concrete insight.