The Biggest Lie in Building and Scaling a Business

No one ever talks about the importance of building engaged, loyal, and most importantly, hungry audiences prior to selling your product or service to them. Everyone always talks about how to sell, what to sell, when to sell, but how about we focus on empowering our audience base for the first few months to even the first year of a start-up? By emphasizing growth ahead of premature conversion to monetization, your audience will in fact be engaged and *ready* to purchase from you, vs. feeling in essence used. In addition, by prioritizing your growth to propel monetization, your ROI will be much higher.

You will walk away knowing how to:

• Focus time, energy, and existing financial resources of a startup on growing a targeted and engaged niche audience both via online and offline communities

• Strategize on how to build 1:1 connections with audiences so that people feel a genuine connection and relationship with you, your brand, and your company

• Communicate your unique value to your audiences as you grow and convey how specifically you will enable them to live greater and more fulfilling lives