BTO Supports Global Entrepreneurship Week in the Wake of Emerging Tech Reshaping Travel and Tourism
Billed as the largest celebration of entrepreneurship in the world, the Global Entrepreneurship Week is billed to take place between the 14thand 20thNovember 2022 and is recognised as one of the biggest celebrations of entrepreneurship globally; with over 40 000 activities in hundreds of countries engaging millions of people every year.
Botswana Tourism Organisation (BTO) has collaborated with a local Tech Company;Ngwana Africa to inspire local businesses to take the next step and explore their business innovation potential, while gaining new connections and increasing collaborations to strengthen their business and the entrepreneurial community through the Global Entrepreneurship Week.
The BTO is very pleased to support the Global Entrepreneurship Week Botswana as a way of creating awareness of technology emerging trends for the travel andtourism industry. In the wake of a travel frenzy, sparked by pent-up consumer travel demand and more than two years of pandemic-induced restrictions on global travel, tourism and leisure are making a strong rebound as consumers take to the skies again at a soaring pace.
The recent few months of travel have been a test of what lies ahead, and in part, how human innovation paired with digital and technological tools can help improve outdated systems, provide foolproof real-world solutions and enhance the overall customer journey from start to finish. Technological reform will see travel, tourism, leisure, and hospitality enter a new era of digital evolution despite the persisting problems we’ve already encountered.
Global Entrepreneurship Week should have us look at current issues and see how we can address them using tech-based systems. Our consumers have become increasingly tech-savvy, and we’ll need to adjust accordingly. As technology plays a vital part in how consumers are now embracing the return of travel.Though travel has returned, it does however raise questions over whether tourism entrepreneurs have geared themselves with the right digital tools and technologies to cope with the sudden surge in demand.
Now, as we steadily enter a new era of travel and technology, it will be crucial for travel, tourism, leisure, and hospitality to adapt accordingly, not only to meet consumer demand but to remain a competitive player among their competitors and help transform the entire industry regardless of where it may be heading.
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NOTES FOR THE EDITOR
BOTSWANA TOURISM ORGANISATION (BTO)
The Botswana Tourism Organisation Act mandates the BTO to market and position Botswana as a premier tourist destination, promote investment and product diversification in the tourism industry and ensure all tourism facilities are classified, certified and graded.
https://www.botswanatourism.co.bw
NGWANA ENTERPRISES (PTY) LTD
Global Entrepreneurship Network Botswana, under the leadership of Mooketsi Bennedict Tekere who runs an ed-tech startup: Ngwana Africa based in Botswana, has been at the forefront of taking Botswana’ entrepreneurship ecosystem to be part of joining Africa’s growing scene of tech ecosystem and startup acceleration into collaboration with diverse ecosystems across Africa. The journey for Botswana has been from ecosystem thinking to ecosystem action supported by the global startup ecosystem.
Global Entrepreneurship Week (GEW)
Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them take the next step in their entrepreneurial journey. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors; introducing them to new possibilities and exciting opportunities.