"Brand Clarity: Making a Lasting Impression with Your Customers"

LONG DESCRIPTION ON: For a company to be successful, it should have a clear positioning statement that defines what the business stands for, what it wants it to represent, and what it wants it to be for the target customers and employees. 1. WHO SHOULD ATTEND: current and future founders of SMe 2. BULLET POINTS OF WHAT THEY WILL LEARN In this 50 minutes to an 1,5 hours workshop, attendees will learn: What is positioning and how does the good positioning look like The process of identifying a clear positioning The best ways to articulate a brand or company positioning The Three C model of positioning Apply the learnings to your own positioning statement