Consumer Market Research Best Practices

Who is your ideal consumer? How do you find them? What are the key insights to get them to take action? In this session with Jose R. Villa you will learn about consumer market research, methodologies to consider and best practices. Whether you are looking at qualitative or quantitative research, learn the best approach for your venture. Join us and bring your questions.

About José Villa

José Villa is the founder and President and Chief Strategy Officer of Sensis, an integrated cross-cultural marketing agency. Jose founded Sensis as a Web development firm in 1998, and one of the first agencies focused on the multicultural digital market. Under José’s direction, Sensis has grown into the largest independent multicultural agency in the U.S. José has more than 24 years of experience in advertising and multicultural marketing across a variety of industries. José has a unique professional background that combines digital technology and advertising with economics, market research and strategy consulting. He has pioneered a new “cross-cultural” approach to reaching the diverse American mainstream.

His thought-provoking analyses of advertising at the intersection of technology and culture are published regularly on MediaPost, AdAge, and numerous industry trade publications. Jose is also a regular speaker at advertising and digital conferences such as RAB OneShow, SXSW, MediaPost, and Hispanicize. A thought leader in cross-cultural and modern advertising, Jose has co-authored multiple studies including the “Hispanic Millennial Project”, the “We are Gen Z” Report” and the “Boomer Cultures Report.”

Jose has an Economics degree from Harvard University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.