A Conversation with Ben Weiss, Beverage Entrepreneur and Category Disrupter, Founder of Bai Water and Bai Brands

A lifelong entrepreneur, Ben launched Bai during the Great Recession in 2009 in the basement of his townhouse, disrupting the marketplace with a revolutionary beverage of five calories, no artificial sweeteners, and unprecedented taste. In just seven years, Bai grew from Ben�s basement to a $1.7 billion acquisition by Dr. Pepper Snapple Group. Ben's new book, Basementality*, provides important lessons for entrepreneurial leaders of all kinds. Bring your questions for Ben, and buckle up for a fun conversation, as he'll share his wild entrepreneurial journey and what he learned along the way. Join us for this session and you will receive a 30% discount off the hardcover copy of Ben's book, Basementality, with your registration confirmation email. Register here: www.babson.edu/gelw