David vs. Goliath: How to Break Into Media Industry Dominated By Corporations


Pushing against the conventional wisdom that says that entry into the media industry can only be done with $10 million in startup capital, her vision was to create an independent news organization with strong youth involvement that will achieve social impact and safeguard democracy. Upholding foundational principles of the journalism profession and defending the Fourth Estate, The Pavlovic Today is now in a cohort of the biggest corporate media, in the White House Press Corps: CNN, NBC, ABC, FOX, Bloomberg.

The Pavlovic Today is an example of how one can break into the media industry, which is dominated by corporations, by understanding and delivering to one’s niche audience: young, educated Millennials and Generation Z, who want to change the world. The Pavlovic Today focuses on reliable, independent journalism while safeguarding press freedoms and the public’s right to be informed.  "}" style="font-size: 9pt; font-family: Tahoma, Arial; color: rgb(0, 0, 0);">Ksenija Pavlovic started her own independent media venture, The Pavlovic Today, that in less than a year established a critical presence in the White House Press Corps.


Pushing against the conventional wisdom that says that entry into the media industry can only be done with $10 million in startup capital, her vision was to create an independent news organization with strong youth involvement that will achieve social impact and safeguard democracy. Upholding foundational principles of the journalism profession and defending the Fourth Estate, The Pavlovic Today is now in a cohort of the biggest corporate media, in the White House Press Corps: CNN, NBC, ABC, FOX, Bloomberg.

The Pavlovic Today is an example of how one can break into the media industry, which is dominated by corporations, by understanding and delivering to one’s niche audience: young, educated Millennials and Generation Z, who want to change the world. The Pavlovic Today focuses on reliable, independent journalism while safeguarding press freedoms and the public’s right to be informed.  "}" style="font-size: 9pt; font-family: Tahoma, Arial; color: rgb(0, 0, 0);">Pushing against the conventional wisdom that says that entry into the media industry can only be done with $10 million in startup capital, her vision was to create an independent news organization with strong youth involvement that will achieve social impact and safeguard democracy. Upholding foundational principles of the journalism profession and defending the Fourth Estate, The Pavlovic Today is now in a cohort of the biggest corporate media, in the White House Press Corps: CNN, NBC, ABC, FOX, Bloomberg.


Pushing against the conventional wisdom that says that entry into the media industry can only be done with $10 million in startup capital, her vision was to create an independent news organization with strong youth involvement that will achieve social impact and safeguard democracy. Upholding foundational principles of the journalism profession and defending the Fourth Estate, The Pavlovic Today is now in a cohort of the biggest corporate media, in the White House Press Corps: CNN, NBC, ABC, FOX, Bloomberg.

The Pavlovic Today is an example of how one can break into the media industry, which is dominated by corporations, by understanding and delivering to one’s niche audience: young, educated Millennials and Generation Z, who want to change the world. The Pavlovic Today focuses on reliable, independent journalism while safeguarding press freedoms and the public’s right to be informed.  "}" style="font-size: 9pt; font-family: Tahoma, Arial; color: rgb(0, 0, 0);">The Pavlovic Today is an example of how one can break into the media industry, which is dominated by corporations, by understanding and delivering to one’s niche audience: young, educated Millennials and Generation Z, who want to change the world. The Pavlovic Today focuses on reliable, independent journalism while safeguarding press freedoms and the public’s right to be informed.