DIY Marketing your Business Using Tools from your Public Library

Tracking down essential pieces of business information such as a detailed demographic information, consumer spending patterns, sales leads lists, etc., can be both expensive and time consuming. It doesn’t have to be if you’re leaning on your local public library for assistance. Learn how to give yourself a significant head start on your marketing efforts.

About the Presenter: Since 2006, Mark Pond has been the Business Research Librarian with the Spokane Public Library. From 1998 – 2006, Mark worked in similar capacities for the Seattle Public Library as well as the University of Washington Libraries.  During Mark’s tenure with the Spokane Public Library, he has led the effort to develop Spokane Public Library into a nationally recognized leader in the field of business research. While it is tough to quantify an exact metric, Spokane Public Library’s business resources are currently rivaled only by the New York Public Library.  If we truly live in the Information Age, we need to start acting like it.