Generating Ideas for Radical Innovation: Data, Digital, and Delight

Generating Ideas for Radical Innovation: Data, Digital, and Delight

Jakki Mohr, Regents Professor of Marketing, University of Montana

This session explores sources of radical innovation—innovations that transform industries and user experiences—with a focus on using data and digital touchpoints to delight customers and users. The format of the session includes a combination of lecture/examples and brainstorming/ applying key concepts.  Participants will leave with an understanding of how data and other sources of inspiration can generate breakthrough innovations that address both known and latent (unknown/unarticulated) customer needs.