GEW - Consumer Personas Workshop

Join Energize Workspace in celebration of Global Entrepreneurship Week 2018 with a series of events and workshops designed to propel your startup and business forward.



We have all heard "Know thy market" before... But has that influenced how you qualify your services or products? Does your sales pitch adapt to different customer groups? How do you plan for marketing to potential customers?



Consumer Personas are an immensely powerful collection of your real consumer data, packaged into fictitious characters. From this workshop, you will be able to more effectively identity, understand, and tailor your services/products, sales processes and marketing by analyzing customer's Needs, Motivations, Demographic Data, Psychographic Behaviors, and more. 



Our workshops are hosted as an "unconference", we will talk as a group, build and share examples, and explore developing new Personas as a collaborative group. This is also a "no-computer" event, we will be providing worksheets.



Nic von Schneider will be leading the exercise. He is the the Creative Director  of GLYPH, a branding and marketing agency in Midland and Ann Arbor. 



Tickets can be purshased at the door. Celebrate entrepreneuriship with us!