GEW NTX Why Your Business Needs a Podcast (and How to Start One)

Podcasts don't have to be about true crime or comedians. In this session, freelance podcast producer Rob Upchurch (Innovate Fort Worth; Good Morning, HR) covers the use cases for podcasts in business like brand building, networking, and lead development. Topics include: 'what is a podcast and how do they work?', 'why should my business have a podcast?', and 'how to create a podcast'.