Happy Backyard Chicken - Project #2 @CSUDH MGT412 Prof. Grimshaw by Patrick Zythke

The business idea:

My chicken business idea is to create a successful and ethically correct chicken farm that can be replicated as a franchise business. The franchise business should provide a small variety of different chicken races (about 7-10) to private customers to have those chicken as happy backyard chicken and provide chicken meat and eggs for local supermarkets. The name of the business should be “Happy Backyard Chicken” and the slogan should be “The only chicken products you’ll ever want!”. All chicken should grow up under ethically correct circumstances, meaning enough space, no antibiotic nutrition in their food and fresh air. That makes the franchise brand value: ethically correct and healthy chicken products (the chicken alive, or just the meat and the eggs) for a higher price.