MARKET RESEARCH 101: USING DIGITAL INFORMATION SOURCES TO ANALYZE EARLY-STAGE OPPORTUNITIES

Discover the essential steps in the market research process that drive the development of new ideas, products and services. Patrick Kastian, research analyst with Innovate Carolina, will share how you can:

> Develop a research strategy.

> Select appropriate information sources.

> Collect, analyze and interpret research findings in the context of proven innovation and entrepreneurship methodologies.

> This session includes a presentation to teach you the fundamentals and a hands-on workshop to get you started.