Market Validation: Will My Idea Fly

For more information on Global Entrepreneurship Month, visit http://startup.choosewashingtonstate.com/global-entrepreneurship-week/

Who is your target market, how do you reach them and do they even want to buy what you are selling.  Market Validation is the process of answering these questions before you even launch your business.  This workshop explores the concepts and tools to validate your business concept.

About the Presenter:

Michael Allen is an Entrepreneurship and Marketing instructor at Spokane Community College.  Michael also directs the SCC Start Up Academy and Launch Lab.  He is a serial entrepreneur and has also served on the Spokane City Council.