Marketing Basics - A Virtual Workshop

At its core, marketing is about communicating what your business or nonprofit offers to others, with the goal of attracting customers (or clients, or users) because your offer was appealing.  Any time you want to bring people on board, win them over, or sell to them, you’re engaged in marketing.  If you’ve started a business or nonprofit while focusing on how to make your product, or what kind of service you’ll deliver, you may have missed some of the key pieces you need for successful marketing.  Learn those basics in this class, including resources for learning more about your potential audience, making decisions about how to get the word out (it’s not always advertising!), and how to remain consistent with the things that work. Come learn how to market your products or services to your customers/clients.