Mastering the Discovery Interview with Gitwit

The discovery interview is a simple but powerful way to excavate the hidden insights that drive innovation. Join Gitwit to learn specific strategies to help you elicit authentic, actionable information that will fundamentally shape the products you build. We'll help you define learning goals, ask better questions, and interpret what you learn.

Speakers:

Anna Asher leads the discovery team at Gitwit, a local product development and marketing company. With over a decade of experience in the industry, she has conducted hundreds of customer and user interviews for tech startups, major brands, and everything in between. She holds an MBA from the University of Arkansas.

Kassie McClung is a market researcher at Gitwit and previously spent almost a decade in journalism. She’s interviewed hundreds of people in dozens of industries and roles, from state officials, to consumers, and beyond.