In Paraguay's business and social ecosystem, there are figures whose impact is measured not just by the companies they found, but by the generations they transform. Roberto Urbieta, Managing Director of GEN Paraguay, is one of those fundamental pillars. Recognized as a social entrepreneur, businessman, and educator, his career is a testament to how innovation and human management can redesign the future of a nation.

Purposeful Leadership: The impact of Roberto Urbieta on entrepreneurial education.
A Legacy of Management and Transformation
Urbieta’s work transcends borders. His experience as a strategist and distinguished board member in both the private sector and non-profit organizations has made him an essential consultant for established companies and new projects looking to launch in Paraguay.
However, his greatest contribution lies in his ability to be a transformer of people. After making a positive impact in academia and various national and international organizations, Roberto has consolidated his vision at GEN Paraguay, promoting a culture where entrepreneurship is seen as a tool for freedom and development.
Entrepreneurial Education: Beyond the Business Plan
For Roberto Urbieta, entrepreneurial education is the master pillar. Under his leadership, a clear premise is driven forward: it is not just about teaching how to create business plans, but about forging a mindset capable of transforming the environment.
As he maintains through his daily work:
"Entrepreneurial education doesn't teach you what to think, but how to think to solve problems. We are not just forming entrepreneurs; we are forming citizens capable of creating their own opportunities."
A Map for the Real World
Roberto has been the mentor for several generations of social actors. His practical approach understands that while the best classroom is the real world, education is the map that prevents the entrepreneur from getting lost. In a world of uncertainty, his mentorship has taught dozens of innovators that error is not failure, but the most valuable lesson on the road to success.
Since his youth, Urbieta envisioned the need for young people to engage in international business, successfully applying programs that awaken the entrepreneurial spirit from an early age. This vision has strengthened the country’s economic sovereignty, under the conviction that educating a young person in entrepreneurship activates an engine of change for their entire community.
The Future is Built Today
Roberto Urbieta’s management at GEN Paraguay reminds us that while financing is the fuel, education is the engine. Thanks to his active promotion of Entrepreneurial Education in the region, Paraguay is positioning itself as fertile ground for innovation.
As the ecosystem led by Urbieta affirms: "The future of Paraguay does not depend on what we find, but on what we are able to create through innovative education."