Penn State UP--Keynote-Live: Jayme Goldberg

Jayme Anne Goldberg is CEO and co-founder of SilverLine Global, Inc., a leading digital media activation platform for endurance sports industry events. SilverLine provides digital media solutions, including video, virtual events, and digital media hubs that empower running, triathlon, cycling, and obstacle events to leverage and monetize digital technology with sponsorship. An expert at identifying and capitalizing on opportunities within fragmented, niche industries, and an accomplished triathlete, Jayme identified the business case for endurance events, advertisers, and sponsors to more effectively leverage and profit from digital media. Combining her diverse corporate background with her passion for the endurance event business, Jayme currently leads strategic planning, partnerships, and business development initiatives in her company. Since its founding in 2012, SilverLine has grown to become one of the largest digital media platforms for endurance sports events, reaching an audience of more than 10 million athletes. An industry visionary, Jayme speaks regularly on topics such as digital sponsorship, activation, and entrepreneurship. She serves on the External Advisory Board of Penn State's Schreyer Honors College and is former vice-chairperson for the Cadence Cycling Foundation. Jayme holds a bachelor of arts degree in real estate with honors in finance from Penn State's Schreyer Honors College, and an MBA from Columbia Business School. Jayme Goldberg